He holds the Chair of Marketing at the Dipartimento di Impresa e Management, Università LUISS Guido Carli, Roma, where he teaches at the undergraduate and postgraduate level (BA, MSc). He was previously on the faculty at the Universita’ della Calabria (1982-1987), at the Universita’ degli Studi di Trieste (1994) and at the Universita’ degli Studi di Bologna (1987-1993, 1995-2001). At the Universita’ degli Studi di Bologna, he was also Head of the Study Program on the Economics and Management of Tourism, and Administrative Dean of the Centro di Coordinamento – Sede di Rimini. His research has been published in many Italian management Journals, in edited books, both in Italian and English, and in International Journals such as Advances in Consumer Research, Advances in International Marketing, International Interactions, International Journal of Research in Marketing, Journal of Service Research, Management International Review, Recherche et Applications en Marketing, and Research Policy. He was Research Associate at MIT, Cambridge MA, in the Technology and Development Program, a Joint Program by The Sloan School and the Faculty of Engineering (1985-1986). Before joining the University, he was with Honeywell Information Systems, at that time one of the major players in Information Technology, in the Marketing Research area, and with Cassina, a leading Italian furniture manufacturer, in charge of Marketing. He received a Licence en sociologie from the Université Catholique de Louvain (Belgium) (1972) and a Laurea in sociologia from Università degli Studi di Urbino (Italy) (1974), as well as an MA in Formal Political Analysis from the University of Essex (UK) (1973) and a Post-Grad Diploma in Management Sciences from the University of Manchester – Institute of Science and Technology (UMIST) (UK) (1975). He is a member of the Societa’ Italiana del Marketing, the European Marketing Academy, the American Marketing Association and of Informs – Institute for Operations Research and the Management Sciences.