Associate Professor of Marketing at Luiss Guido Carli University, where he teaches Marketing, Web Marketing and Markstrat and Marketing Plan. He also teaches Marketing Management and Markstrat at MBA, part-time MBA, EMBA and specialized master programmes held at Luiss Business School. He is Director of the Master in Trade Management of the Away-from-Home Consumption. He is member of the X.ite Research Center at Luiss Guido Carli. He has been Visiting Scholar at Northwestern University, Evanston, Illinois from 2007 to 2008 and Visiting Professor at the University of Wisconsin-Milwaukee from 2009 to 2011. He has over 50 impactful publications, including 2 books, about 10 articles published in A or A+ journals such as, for example, Journal of Marketing Research, International Journal of Research in Marketing, Psychological Science, Journal of the Academy of Marketing Science and Journal of Business Research, other scientific articles and reputed international conferences’ proceedings.