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An initiative born from the collaboration of LUISS Business School and Benetton Group: the MBA International Week “Benetton Sales Distribution Channel Strategy – The Franchise Expansion” will be held from September 25 to September 29, 2017 in Rome and Treviso.

A one-week program will bring together 40 talented students of 14 different nationalities, coming from 9  international business schools, to deal with the Business Case “Benetton Sales Distribution Channel Strategy – The Franchising Expansion”. The business case will challenge the participants to devise an action plan to realise a strategic change of Benetton from a business model based on licensed small stores to an eventual franchise oriented business model.
The MBA International Week will lead students to experience the reality of the Benetton Group, giving them an important opportunity of learning, discussion and networking and combining different activities, such as workshops held by Benetton Guest Speakers, team-work and a learning-tour to Benetton distinctive locations.

Moreover, the program includes side events and meetings with the Benetton team, which will be a real networking opportunity for all participants.

We invite all the participants to use the hashtag #LUISSMBAIW and to tag @LUISSBusiness in their Instagram pictures, videos and stories of the International Week. Some of these pictures will be shared on the official Instagram channel of the Business School.

LUISS Business School is looking forward to welcoming the participants!

15/09/2017