siluette-maschileResearcher and consultant, she has a Ph.D. in Management Sciences from the University of Paris-IX-Dauphine. Her Ph.D. dissertation from Paris-Dauphine was awarded with Highest Honours and was proposed for a Dissertation Award. Additionally to her industry experience, Doctor Axelova has a North American teaching experience in two of the most prestigious Canadian Universities. Her research was published in American and French academic editions and conferences, and focuses on the fields of International Marketing, Consumer Behaviour, Social Sciences in Marketing and Digital Marketing.