Feray Adiguzel studied Statistics at the Middle East Technical University (METU, Turkey), and holds a M.S degree in Statistics from METU and Ph.D. in Marketing from University of Groningen (The Netherlands). She has been at University of Michigan Ross School of Business (U.S.A.) as a visiting scholar more than 3 years. She worked at Erasmus University School of Economics in Rotterdam and VU University in Amsterdam before joining LUISS. Her main research interests are market research methodology, marketing models, cross cultural marketing and social marketing. She has published in journals such as Journal of Marketing Research, International Journal of Research in Marketing, and Organization and Markets in Emerging Economies. The paper that she collaborated with Michalek, J., Ebbes, P., Feinberg, R.E. & Papalambros, P. was received 2011 IJRM Best paper award.