Curriculum

Struttura del programma

FotoCURRICULUM

The Master provides students with 60 ECTS credits.
The master is an eleven month intensive training course divided in five months of classroom teaching and a six-month internship in a 5 star hotel or resort.
The on-site teaching programme at the Hotel Business School includes a combination of classroom lessons, tutorials with professionals, visits to industry exhibitions and seminars and visits to hotels and businesses.
The programme is divided into thematic modules grouped into 4 macro areas.

Introductory Area – General Management

  • Accounting & Uniform System of Account
  • Financial Management
  • Organisation & HRM in Tourism
  • Strategic analysis for the business
  • Legal Issues in Tourism
  • Service Marketing

Specialized Area – Hospitality specialization courses

  • Organization Science
  • The Hotel
  • Food & beverage management
  • Purchasing office
  • Reception & concierge
  • Housekeeping
  • Hotel Sales & Marketing
  • PR & Communication
  • Digital marketing
  • Spa Management
  • MICE – Meeting, Incentive, Congrees, Events
  • Revenue Management
  • Franchising & Management

Transversal Area – Personal Development

  • Leadership and Team Building
  • Bon ton & Etiquette
  • Great Debate
  • Public speaking
  • Linguistic Intelligence
  • Theatre

Practical Area – learning labs & training

  • CRASE BUSINESS GAME with Cornell University lecturers
  • CHESS BUSINESS GAME with Cornell University lecturers
  • Guest service activity with TIBA – The International Butler Academy
  • Training with Opera Fidelio System
  • Operational cross training on the job at Forte Village Resort (10 days)
  • PROJECT WORK in groups
  • A six month internship within 5 star hotels and resort in Italy or abroad

Practical Area – learning labs & training

  • CRASE BUSINESS GAME with Cornell University lecturers
  • CHESS BUSINESS GAME with Cornell University lecturers
  • Guest service activity with TIBA – The International Butler Academy
  • Training with Opera Fidelio System
  • Operational cross training on the job at Forte Village Resort (10 days)
  • PROJECT WORK in groups
  • A six month internship within 5 star hotels and resort in Italy or abroad