Fashion shows, catwalks, models and luxury outfits. The world of fashion undoubtedly has a power to fascinate and attract superior to the one exercised by other industries. However, the exterior aspects of this world, indeed made of catwalks, magazines and outfits, are just the final output of a long process in which creative elements combine with relevant entrepreneurial and managerial skills. For a long time knowing how to create, innovate and design have been considered the essential conditions for the foundation of a successful business or product in the fashion field. Today things are different. Competition is becoming everyday stronger and more pressing; therefore, the market is now requesting adequate managerial competences combined to strong creative competencies. The model which is now emerging, inside the great international fashion companies, sees the creative director as the perfect embodiment of this double soul: on one side the creative component, as source of the business differentiation recognized and appreciated by the consumers market, on the other the managerial one, that enables to reach and maintain the competitive advantage position.
The fashion industry is a very fascinating world, characterised by extremely complex mechanisms. It is a field undergoing continuous transformations, it is dynamic, demanding and requires concrete competences. The next generation of managers of the fashion industry will have to possess a broad range of notions and informations.
The LUISS Master of Fashion Management transforms the classrooms in meeting points between great professionals of this industry and students. Influent guest speakers will provide candidates with a learning experience made by high quality professional experiences, technical notions and compelling case studies to be inspired from. Students will be shown a 360° vision of the business scene of the fashion system and all the job opportunities will be described, so as to inspire, incentivize and direct candidates to the fashion area more suited to their propensions and capacities.
What you will learn:
- Understand the operating mechanisms in fashion firms and in the fashion industry as a whole
- Comprehend corporate and business strategies
- Study how to manage the product portfolio
- Learn how to analyse retail channels
- Become proficient with communication and image tools and techniques
- Discover the modern key roles operating in the fashion industry
The Master is intended for students with any undergraduate degree and willing to develop competences in the fashion industry.
Scientific Director and Committee
Olivia Mariotti – Cofounder of REM Ruini e Mariotti
Pietro Beccari, CEO Fendi
Gianluca Brozzetti, CEO Buccellati
Marco Casoni, CEO Dondup
Claudia D’Arpizio, Partner Bain & Co. Italy
Ferruccio Ferragamo, President Salvatore Ferragamo S.p.A.
Giovanna Gregori, Communications Director McArthurGlen Group
Olivia Mariotti, Strategic Director REM – Ruini e Mariotti
Matteo Marzotto, Entrepreneur and Manager
Fulvio Peppucci, General Manager – The Level Group
Luca Pirolo, Director LUISS Creative Business Center
Giacomo Santucci, Partner Kaleidos Corporate Finance
Stefano Sassi, President & CEO Valentino Fashion Group S.p.A.
Martino Scabbia Guerrini, President of Contemporary & Jeanswear Brands of VF International