Workshop I – Company presentation held by Benetton team.
- Marco Messini – Chief Distribution & Sales Officer UCB;
- Gabriella Valentinotti – Head of Education, Growth and Engagement.
Workshop II – Benetton Business Model – Business Case Introduction
- Christian Prazzoli – Corporate Wholesale & Franchising Director UCB;
- Kerem Gurses – Professor of Organisational Design.
Visit to distinctive locations.