MBA AdVenture is a very innovative project designed to challenge the students to put into practice knowledge learned during the academic year. It is a laboratory aimed to push its participants to apply their skills and know how in  a real company producing tangible and implementable results.

Alessandro Blanchi, Svetlana Ivanova, Britney Minto and Valerio Caprasecca are the team members that have been working with EggUp, an Italian startup company with the mission to change the way in which employers find suitable professionals  and  match them with their existing teams. “We carefully studied the company and its business model in order to find points of strength and weakness that had to be worked on. – they say – After careful consideration and detailed analysis of all the material collected, we decided to propose a new business model. 

“In order to accomplish this task, we planned several Skype meetings as our group was composed of team members that were located in different countries. We had to manage long distances and various time zones: for example, Britney was in Philadelphia, US while Valerio was in Melbourne, Australia”. The challenges that the team faced didn’t concern merely the organizational profile, but affected even the decisions which had to be made: “The project challenged us to think outside the box, to design a smarter and more modern solution for EggUp and to be competitive in its market. In order to make the idea even more valuable, we supported the entire project with theoretical and academic insights acquired during our studies at LUISS Business School and from each of our own previous work experiences”.

“The AdVenture experience represented an exceptional added value within the LUISS MBA program. It gave us the possibility to see and evaluate all the aspects of a company. We truly had a unique opportunity of knowing the vision of a startup, its strengths and weaknesses, as well as the needs of the markets and of potential investors. It is an experience unlike no other”.

 Working in a team has been really helpful for developing the team members  future careers: “It allowed all of us to utilize our strengths, sharpen our weaknesses, trusting and depending on our team members. Being a team player is a valuable asset that will be needed in all of our career from human resources, marketing, business development, to innovation. We are now equipped to make the transition from classmates to colleagues”.

“We would describe the program in 3 words:
• Challenging: coping with the overall stress due to the multiple time differences, various schedules of team members, and managing the different ideas concerning potential strategies to implement;
• Resourceful: in terms of putting into practice academics in order to form a solution that meets the needs and interests of the company;
• Creative: requires brainstorming to produce unique solutions that can be practically implemented.”

14/12/2016