My name is Anna-Victoria and my company operates in the fitness and lifestyle sector where I sell ebook programs for healthy meal plans and workout plans via Instagram.
When I started the LUISS MBA in November 2013, I had been running an Instagram page (@instafemmefitness, recently changed to @femalefitnesshelp) with 500k followers doing social media advertising. I knew I had an even bigger opportunity to help people and there was a great demand for online training programs, but I didn’t know how to get started.
Through the LUISS MBA program I was able to successfully target my audience and do market research, which led me to writing my first meal plan and workout books. Furthermore, with the help of the marketing courses I was able to use effective marketing principles which led me to having great success with ebook sales.