CURRICULUM

Structure of the Program

FotoCURRICULUM

The program lasts one-year. After the Induction Week, the Term 1 provides strong business and economics fundamentals. During the Term 2 and 3, students experience core and electives courses related to tourism to build professional and personal competences. The Term 4 is dedicated to the Field Project during which students put their knowledge into practice.

Each term is described in detail below:

 

The Induction Week enables students to get to know their classmates and the team at LUISS Business School. It includes several workshops focused on:

  • megatrends and global scenarios
  • main learning methodologies
  • business case cracking
  • effective personal brand identity development
  • modern digital instruments exploitation

Students have the chance to meet the main teams with which they will be interacting during the Master:

  • Career Services
  • Class Coordinators
  • Corporate Relations
  • International Exchange Programs
  • Marketing Services

International Students have the opportunity to attend an intensive Italian Course before the Induction Week.

Preparatory Courses

  • Accounting
  • Financial Management
  • Economics of Strategy
  • Legal Issues in Tourism
  • Marketing
  • Organisation & HRM in Tourism
  • Strategy

Core Courses

  • Data Management for Tourism
  • Digital Social Media Marketing
  • Economics of Tourism
  • Hotel Management
  • Management of Tourist Destinations
  • Revenue and Yield Management
  • Transportation Management
  • Technological and Business Innovation in Tourism

Electives

  • Advanced Hotel Management
  • Cultural Tourism
  • E-Business in Tourism
  • Luxury Tourism
  • Principles of Tourist Behaviour

Field Project

Students complete the program with a field project that consists of individual assignments accomplished under the supervision of a company mentor and an academic tutor, oriented at solving a real company problem identified by LUISS Business School Corporate Partners.

The project allows students to:

  • Solve real world business problems
  • Apply their relational and problem solving skills
  • Develop their professional and personal network