CURRICULUM

The program lasts one-year. After the Induction Week, the Term 1 provides strong business and economics fundamentals. During the Term 2 and 3, students experience core and electives courses related to tourism to build professional and personal competences. The Term 4 is dedicated to the Field Project during which students put their knowledge into practice.

Each term is described in detail below:

 

The Induction Week enables students to get to know their classmates and the team at LUISS Business School. It includes several workshops focused on:

  • megatrends and global scenarios
  • main learning methodologies
  • business case cracking
  • effective personal brand identity development
  • modern digital instruments exploitation

Students have the chance to meet the main teams with which they will be interacting during the Master:

  • Career Services
  • Class Coordinators
  • Corporate Relations
  • International Exchange Programs
  • Marketing Services

International Students have the opportunity to attend an intensive Italian Course before the Induction Week.

Preparatory Courses

  • Accounting
  • Financial Management
  • Strategy
  • Legal Issues in Tourism
  • Organisation & HRM in Tourism
  • Servise Marketing

Core Courses

  • Data Management for Tourism
  • Digital Social Media Marketing
  • Economics of Tourism
  • Hospitality Management
  • Management of Tourist Destinations
  • Revenue and Yield Management
  • Transportation Management

Electives

  • Hotel Strategic Management
  • Cultural Tourism
  • Nature Management
  • Hotel Operation Management
  • Business (MICE) Tourism
  • E-Business in Tourism
  • Luxury Tourism

FIELD PROJECT

The Field Project is the last mandatory part of the program which represents a great opportunity for students to apply the knowledge and competences acquired during the Master’s program. Each type of filed project helps students to accelerate their career advancement. Students will combine theory and practice, build professional connections, gain relevant work experience, strengthen their creative and analytical skills and increase their future employability.

The Field Project can be one of the following:

  • Internship: From educational training to the job reality. Students participate in an internship that will follow the educational program. Each Master’s program offers various internship options with different requirements to work in companies and organizations.
  • Entrepreneurial Project: Students develop their own business idea: from idea creation to the business plan and go-to-market.
  • Research Project: Students develop a research-based project on a subject identified together with the Faculty.