{"id":5,"date":"2026-10-23T17:53:45","date_gmt":"2026-10-23T15:53:45","guid":{"rendered":"https:\/\/businessschool.luiss.it\/design-management\/?page_id=5"},"modified":"2026-10-23T17:53:45","modified_gmt":"2026-10-23T15:53:45","slug":"overview","status":"publish","type":"page","link":"https:\/\/businessschool.luiss.it\/design-management\/","title":{"rendered":"Overview"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Objectives of the Major in Design Management<\/h3>\n\n\n\n<p>Design plays a central role in shaping how creative and cultural businesses innovate, compete and connect with their audiences. The Major in Design Management provides students with an in-depth understanding of the global design industry, its key players and business models, while exploring how creativity can generate strategic and sustainable value. Combining design thinking with business strategy, project management, intellectual property and emerging technologies, the programme equips students to develop and manage user-centred projects, lead multidisciplinary teams and communicate compelling creative visions. Graduates will be prepared to navigate the evolving design landscape and contribute to innovation across creative organisations and industries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Diploma and ECTS<\/h3>\n\n\n\n<p>The Master in Management of Creative and Cultural Industries \u2013 Major in Design Management is a one-year Master of Science equivalent to \u201cMaster Universitario di I livello\u201d in accordance with the Italian university system. It provides students with at least 65 ECTS \u2013 European Credit Transfer and Accumulation System. At the end of the Programme, the Master\u2019s Diploma \u201cMaster Universitario di I livello\u201d will be conferred to participants who have passed exams or other assessment tests envisaged in the study programme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The target audience of the Major in Design Management<\/h3>\n\n\n\n<p>The Major in Design Management is aimed at recent graduates \u2014 or those graduating soon \u2014 interested in developing competencies in the industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Career prospects<\/h3>\n\n\n\n<p>The programme puts students on career paths in a wide range of organisations in positions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design Project Manager<\/li>\n\n\n\n<li>Design and Innovation Consultant<\/li>\n\n\n\n<li>Creative Project Manager<\/li>\n\n\n\n<li>Service Design and UX Strategy Specialist<\/li>\n\n\n\n<li>Design Strategy Analyst<\/li>\n\n\n\n<li>Business Development Specialist in Creative Industries<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Direction and Coordination<\/h3>\n\n\n\n<p>Scientific Director of the Master<\/p>\n\n\n\n<p>Luca Pirolo, Associate Dean for Multi-Hub Strategy &amp; Head of Master Programmes, Luiss Business School<\/p>\n\n\n\n<p>Scientific Directors of the Major:<\/p>\n\n\n\n<p>Giulia Mezzi, Head of Education, NABA<\/p>\n\n\n\n<p>Luca Pirolo, Associate Dean for Multi-Hub Strategy &amp; Head of Master Programmes, Luiss Business School<\/p>\n\n\n\n<p>The programme is taught in English.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectives of the Major in Design Management Design plays a central role in shaping how creative and cultural businesses innovate, [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"docenti_teaching_area":[],"docenti_research_area":[],"tematiche":[],"lingue":[],"lunghezza_corsi":[],"class_list":["post-5","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/pages\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":1,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":6,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/pages\/5\/revisions\/6"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/tags?post=5"},{"taxonomy":"docenti_teaching_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/docenti_teaching_area?post=5"},{"taxonomy":"docenti_research_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/docenti_research_area?post=5"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/tematiche?post=5"},{"taxonomy":"lingue","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/lingue?post=5"},{"taxonomy":"lunghezza_corsi","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/design-management\/wp-json\/wp\/v2\/lunghezza_corsi?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}