After Maturità Classica (Classical High School), I graduated with Honours in Economics at the Sapienza University of Rome and obtained a Ph.D. in Economic and Business Doctrines at the Parthenope University of Naples. I am Full Professor of Economics and Business Management since 2004 and I taught at Benevento and Siena before returning to Sapienza. I am married with two children and live in Rome. After graduating, I was co-founder of a marketing research institute, then joined a multinational company, leaving in 2000 to pursue my academic and professional career. I have been President of the Italian Marketing Society and I sit on the President’s Council, I chair the Eurispes Scientific Committee, I direct Sanguis Jovis, a centre for advanced training and research in the wine sector, and I coordinate Executive Education courses at Luiss Business School, where I am a Senior Lecturer. I sit on the Boards of two Foundations. I had the honor of proposing Professor Philip Kotler for an honorary degree at Sapienza University and of writing his citation. I deal with market competition: I have published over one hundred works, both scientific and popular. For over twenty-five years I have worked in Marketing, Executive Education, Applied Research and Advisory. I edit a weekly column for the newspaper Leggo, a monthly column for Harvard Business Review Italy and Eurispes. I participate in the public debate on change in Italian society and economy with articles, interviews, participation in webinars, round tables, television and radio broadcasts.