20 Feb 2021 - 2:00 pm - 3:00 pm
On Saturday, February 20 at 2 pm CET we invite you to join an Open Lesson of the Part-time MBA, the 22-month programme designed to ensure innovative and competitive skills required by the market and built around the concepts of Transformation, Impact and Sustainability.
You will connect to a virtual room together with current MBA students and attend a Marketing Communication and Channel Management lesson held by Matteo De Angelis, Full Professor of Marketing at Luiss Guido Carli University.
The lesson is part of the MBA Course in Marketing Management whose main objectives are to strengthen students’ ability to:
- link customer value proposition with each marketing P, explaining and testing (through business case studies) how each single marketing action affects the customer value delivery and perception;
- evaluate the real practice of marketing execution;
- familiarize with the idea designing marketing policies that are congruent with market research and strategy.
The MBA Staff is also available for one-to-one information sessions for those who attend the open lesson and are eager to learn more about the 2021 edition of the Part-time MBA starting in March.
The Open lesson will be held in English and is intended for professionals with at least 3 years of work experience.a