siluette-maschile Founder and Managing Director at A12Lab (, a management consulting firm which combines a structured analytical thinking with a creative approach based on lateral thinking, Pier supports prestigious companies across multiple industries in the following areas: strategic marketing; customer experience management; co-marketing & partnerships; customer acquisition, cross-selling and retention strategies; business development & negotiation.

Formerly Vice President with UniCredit, he covered several managerial roles within the strategy & marketing functions of the Group. Previously a Strategy Manager with Accenture (London office), he has over 20 years of total work experience with a number of large organizations throughout Europe.

Dr. Bucalo is Adjunct Professor at Luiss Business School, where he designed and coordinates an Executive Programme in Customer Experience Management.

Pier holds a Ph.D. in Economics from University of Rome “La Sapienza” (Italy) and an M.B.A. from Rotterdam School of Management, Erasmus University (The Netherlands). More recently, he attended a Senior Executive Program from IESE Business School (New York City). He speaks fluently English, Spanish and Italian.