Born in Treviso on 13/11/1949. Professor of Marketing at the Department of Business and Management at the Luiss Guido Carli. Professor of Economics and Management at the same Department. Member of the ltalian Academy of Business Economics, the European Marketing Academy, the American Marketing Association and INFORMS – lnstitute for Operations Research and the Management Sciences. He was chairman of the degree course in Tourism Economics and Director of the Coordination at Center of Rimini campus of the University of Bologna. In 1995 he was called to fill a teaching of Economics and Business Management at the Rimini campus of the Faculty of Economics, University of Bologna. In 1994 he won the competition and he became professor of the Faculty of Economics of the University of Trieste to teach the course in lnternational Marketing. In 1982 he became Assistant Professor of Politica! Science at the Faculty of Economics and Socia! Sciences of the University of Calabria.
In 1975 he obtained a Diploma in Management Sciences from the University of Manchester – lnstitute of Science and Technology. In 1974 he obtained a Master of Art in Formai Politica! Analysis at the University of Essex (GB).