Feray Adıgüzel is an assistant professor of Marketing at the Department of Business and Management at LUISS. Her main research interests are market research methodology, marketing models, cross cultural marketing and social marketing. She has published in journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Cleaner Production and Journal of Economic Psychology. The paper that she collaborated with Michalek, J., Ebbes, P., Feinberg, R.E. & Papalambros, P. was received 2011 IJRM Best paper award.