Associate Professor of Marketing at LUISS Guido Carli University, where he teaches Marketing, Web Analtyics & Marketing and Markstrat & Marketing Plan. He also teaches Marketing Management at MBA, part-time MBA, EMBA, specialized master programmes and executive education courses at Luiss Business School. He is Director of the Master in Trade Management and the Master in Marketing Management. He is also senior member of the X.ite Research Center at Luiss Guido Carli. He has been Visiting Scholar at Northwestern University, Evanston, Illinois from 2007 to 2008 and Visiting Professor at the University of Wisconsin-Milwaukee from 2009 to 2011. He has over 70 credited publications, including 3 books, 12 articles published in A or A+ journals such as, for example, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Business Ethics, Psychological Science, Journal of the Academy of Marketing Science, Psychology & Marketing and Journal of Business Research, other scientific articles and reputed international conferences’ proceedings.