Marco Francesco Mazzù is Professor of Practice in Marketing. He is currently a member of the board of directors and of the nomination and remuneration committees in listed companies (Aeffe S.p.A. and Sanlorenzo S.p.A). During his previous work experience he worked in Procter & Gamble, in the Marketing function, in IBM, in Fincantieri and as a consultant for parliamentary commissions and government bodies.He also spent 14 years at McKinsey, where he became a partner in 2008 and where he lead engagement and relationships on several international companies leaders in their respective sectors. He successfully completed projects in over 20 countries, gaining significant experience in both mature and emerging markets, in contexts both of rapid transformation and ongoing business. He was also a member of the leadership group of the Sales & Marketing, Consumer Goods, Fashion & Luxury, Automotive Practices, accumulating a deep functional expertise on Marketing, Sales and Retail, applied in many sectors and topics. Marco holds a degree in Mechanical Engineering from La Sapienza University, an MBA from INSEAD and a PhD in Economics, Management & Statistics from the University of Messina. Today he is involved in scientific research on issues related to consumer behavior and decisions-making, strategic marketing and communication, where he has published in internationally renowned journals.