Analyzing consumers insight with the goal of improving its services is the theme of the challenge of Italgas for Luiss Business School’s students, within the Data Girls initiative.
Data Girls of GROW – Generating Real Opportunities for Women, is a project established with the aim to support young women interested in seizing the opportunity offered from data management and the digital world.
Cristina Squarcia, student of Fashion Management – Major of the Master in Fashion, Luxury and Tourism Management, tells about her experience in participating in this project.
Human habits, housing energy requalification and “secondary homes” phenomenon: 3 pillars for a data driven innovation strategy
«With the dataset provided by Italgas, we focused our analysis onto three main topics: Human Habits, Housing Energy Requalification and “Secondary Homes” Phenomenon.
Regarding the Human Habits, we identified patterns of consumption related to both customers’ age and geographical location. We found that in the major cities there is a correlation between climatic zone and consumption, whereas the territorial-based consumption analysis showed the main trends that impacted the consumption: local tourism, Covid-19 and remote working.
Regarding the Housing Energy Requalification, we highlighted the importance of “environmental sustainability” – considering that In Italy, 75% of the 2 million buildings are not energy efficient – as an opportunity for Italgas to promote an action plan for building’s energy requalification by providing their dataset insights to organizations that promote this topic.
Then we focused on the “secondary home” phenomenon, integrating our dataset with the latest report of the Italian revenue agency conducted on Italian real estate market. In particular we focused our attention on the dwellings category A of which the most interesting parameter for identifying the second homes was the category of “available properties” (neither leased nor used). What we discovered is that in the South the number of houses not intended for resident families (buildings available) is greater because there is a concentration of both territories with a tourist vocation and therefore characterized by a greater presence “of second homes” and territories, especially in inland areas, affected by migration phenomena or real depopulation.
Finally we created an evaluation tool of the areas in Italy that are more attractive and worthy of attention for Italgas, taking into consideration the following variables: average annual temperature, population, climatic zone, percentage of customers churn, usage category, percentage of smart meter, percentage of owned homes and properties available, percentage of PDRs and quantity in consumption considering also the average age of the inhabitants.
Adapting is the key to gain expertise
«The challenge was a great opportunity to work with students coming from different backgrounds: Big Data & Management, International Management, Fashion Management and Marketing.
This experience allowed my team and I to better understand the dynamics of teamwork, in projection to the future challenges that a real work environment will present to us. In particular, the issues we faced were not in our expertise and we learned how to adapt. It was the in-depth study of the subject that led us to understand the challenge and win».
In order to respond to the challenges, the teams could take advantage of the support of the project’s technical partners ISTAT and IBM, which provided open data and the IBM Watson platform respectively.