Seminar for the Master in International Management

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For the US market, the unique value of Made in Italy is in its reputation, made especially of technical capacities and high-quality education, able to shape leaders of tomorrow. Leveraging this heritage is crucial in deepening a general overview of the US market and the different ways to approach it.

“Doing business on the Transatlantic axis” is a study program for the students of the Master in International Management, held by Simone Crolla, Managing Director of the American Chamber of Commerce in Italy. The program is aimed at providing an outlook on the importance of US companies operating in Italy and the points of strengths in investing into US.

Guest lectures of the Seminar were David King, VP Global Business Recruitment Central South Carolina USA Alliance, and Dr. Joey Von Nessen, Research Economist, Darla Moore School of Business, University of South Carolina.

The focus was on international engagement and collaboration post pandemic along with an overview on the corporate site selection process. Dr. Von Nessen delivered a case study on BMW Manufacturing facility in South Carolina, the largest in the world producing X Models with 70% produced exported around the world from South Carolina Ports. South Carolina has over 1,200 foreign-affiliated companies that have locations in the State. Prior to the global pandemic, this US State had the lowest unemployment rate in America.