{"id":91489,"date":"2025-10-30T14:48:18","date_gmt":"2025-10-30T14:48:18","guid":{"rendered":"https:\/\/businessschool.luiss.it\/?p=91489"},"modified":"2025-11-18T11:46:14","modified_gmt":"2025-11-18T11:46:14","slug":"building-and-strengthening-a-global-culture-the-case-of-uniqlo-europe","status":"publish","type":"post","link":"https:\/\/businessschool.luiss.it\/en\/case-studies\/building-and-strengthening-a-global-culture-the-case-of-uniqlo-europe\/","title":{"rendered":"Building and strengthening a global culture: The case of UNIQLO Europe"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/The-case-of-UNIQLO-Europe.png\" alt=\"Building and strengthening a global culture: The case of UNIQLO Europe\" class=\"wp-image-94168\" style=\"width:349px;height:auto\" srcset=\"https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/The-case-of-UNIQLO-Europe.png 1000w, https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/The-case-of-UNIQLO-Europe-810x810.png 810w, https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/The-case-of-UNIQLO-Europe-450x450.png 450w, https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/The-case-of-UNIQLO-Europe-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>Authors: <\/strong>Silvia Dello Russo, Daniele Mascia<\/p>\n\n\n\n<p><p style=\"display:none;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Abstract:<\/strong><\/p>\n\n\n\n<p>UNIQLO is a global brand belonging to Fast Retailing Group, one of the world\u2019s largest retail group. The group overall counts approximately 3500 stores worldwide and its global sales reached 16.6 billion US dollars in 2022 (at the end of their fiscal year which is the end of August), a 7.9% growth on the previous year (excluding exchange rate variation). Within the Fast Retailing Group, UNIQLO is the largest of the eight brands, which all operate in the apparel and fashion industry. Some of the brands are more geared toward the luxury segment \u2013 although an \u201caffordable luxury\u201d \u2013 such as Comptoir des Cotonniers; while others, such as UNIQLO, are more casual outfitting. UNIQLO is the lead-brand, and the one that best represents the group\u2019s defining identity.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a class=\"button arr featured-links\" href=\"https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/Dello-Russo_cases_1.pdf\" title=\"\">Download Case Study<\/a><\/p>\n\n\n\n<p><a class=\"button arr featured-links\" href=\"https:\/\/businessschool.luiss.it\/en\/building-and-strengthening-a-global-culture-the-case-of-uniqlo-europe-teaching-notes\/\" title=\"\">Request Teaching Notes<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authors: Pietro De Giovanni, Daniele Mascia<\/p>\n","protected":false},"author":5,"featured_media":94169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1189],"tags":[1705,1693,1793,1706],"Master":[],"class_list":["post-91489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-fashion","tag-identity","tag-industry-2","tag-luxury"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts\/91489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/comments?post=91489"}],"version-history":[{"count":6,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts\/91489\/revisions"}],"predecessor-version":[{"id":94946,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts\/91489\/revisions\/94946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/media\/94169"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/media?parent=91489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/categories?post=91489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/tags?post=91489"},{"taxonomy":"Master","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/Master?post=91489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}