{"id":91507,"date":"2025-10-27T16:36:57","date_gmt":"2025-10-27T16:36:57","guid":{"rendered":"https:\/\/businessschool.luiss.it\/?p=91507"},"modified":"2025-10-30T10:00:40","modified_gmt":"2025-10-30T10:00:40","slug":"marketing-a-tv-series-building-the-sea-beyond-series-success-2","status":"publish","type":"post","link":"https:\/\/businessschool.luiss.it\/en\/news-en\/marketing-a-tv-series-building-the-sea-beyond-series-success-2\/","title":{"rendered":"Marketing a TV Series: Building The Sea Beyond Series Success"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong><br>Maria Giovanna Devetag<\/strong><br>Luiss University<br><strong><br>Giovanni Zazzerini<br><\/strong>Luiss Business School<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Walter Ingrassia<br><\/strong>Rai Fiction<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a class=\"button arr featured-links\" href=\"https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/Devetag_cases_1.pdf\" title=\"\">Download Case Study<\/a> <\/p>\n\n\n\n<p><a class=\"button arr featured-links\" href=\"#\" title=\"\">Request Teaching Notes<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maria Giovanna DevetagLuiss UniversityGiovanni ZazzeriniLuiss Business School Walter IngrassiaRai Fiction Download Case Study Request Teaching Notes<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[],"tags":[1559,1560,950,1561],"Master":[],"class_list":["post-91507","post","type-post","status-publish","format-standard","hentry","tag-audiovisual-industry","tag-consumers","tag-marketing-2","tag-sectors"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts\/91507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/comments?post=91507"}],"version-history":[{"count":2,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts\/91507\/revisions"}],"predecessor-version":[{"id":91510,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts\/91507\/revisions\/91510"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/media?parent=91507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/categories?post=91507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/tags?post=91507"},{"taxonomy":"Master","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/Master?post=91507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}