{"id":91591,"date":"2025-10-30T11:17:49","date_gmt":"2025-10-30T11:17:49","guid":{"rendered":"https:\/\/businessschool.luiss.it\/?p=91591"},"modified":"2025-11-14T14:37:44","modified_gmt":"2025-11-14T14:37:44","slug":"orange-fibers-growth-path-in-the-sustainable-fashion-industry","status":"publish","type":"post","link":"https:\/\/businessschool.luiss.it\/en\/case-studies\/orange-fibers-growth-path-in-the-sustainable-fashion-industry\/","title":{"rendered":"Orange Fiber\u2019s growth path in the sustainable fashion industry"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/Orange-Fibers-growth-path-in-the-sustainable-fashion-industry.png\" alt=\"Orange Fiber\u2019s growth path in the sustainable fashion industry\" class=\"wp-image-93942\" style=\"width:393px;height:auto\" srcset=\"https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/Orange-Fibers-growth-path-in-the-sustainable-fashion-industry.png 1000w, https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/Orange-Fibers-growth-path-in-the-sustainable-fashion-industry-810x810.png 810w, https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/Orange-Fibers-growth-path-in-the-sustainable-fashion-industry-450x450.png 450w, https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/Orange-Fibers-growth-path-in-the-sustainable-fashion-industry-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>Authors:<\/strong> Maria Giovanna Devetag, Giovanni Zazzerini, Enrica Arena<\/p>\n\n\n\n<p><p style=\"display:none;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p><\/p>\n\n\n\n<p><p style=\"display:none;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p><strong>Abstract:<\/strong><\/p>\n\n\n\n<p>The case analyses the key challenges faced by Orange Fiber during the transition from the startup to the scaleup stage. Orange Fiber is a company producing fabrics from citrus juice byproducts that otherwise would be wasted. The fabrics are produced starting from a silk-like cellulose yarn that can be used either in its purest form or blended with other materials.<br>Challenges faced by the founders refer to the market, the financial resources needed to sustain the company\u2019s growth, product development, as well as organizational issues.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a class=\"button arr featured-links\" href=\"https:\/\/businessschool.luiss.it\/wp-content\/uploads\/2025\/07\/Devetag-Zazzerini_case_03.pdf\" title=\"\">Download Case Study<\/a> <\/p>\n\n\n\n<p><a class=\"button arr featured-links\" href=\"https:\/\/businessschool.luiss.it\/en\/orange-fibers-growth-path-in-the-sustainable-fashion-industry-teaching-notes\/\" title=\"\">Richiedi Teaching Notes<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authors: Maria Giovanna Devetag, Giovanni Zazzerini, Enrica Arena<\/p>\n","protected":false},"author":5,"featured_media":93943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1189],"tags":[1532,1533,1534,1468,1535,913],"Master":[],"class_list":["post-91591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-growth","tag-market-en","tag-organization-en","tag-organization-2","tag-product-en-2","tag-product-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts\/91591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/comments?post=91591"}],"version-history":[{"count":6,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts\/91591\/revisions"}],"predecessor-version":[{"id":95007,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/posts\/91591\/revisions\/95007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/media\/93943"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/media?parent=91591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/categories?post=91591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/tags?post=91591"},{"taxonomy":"Master","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/en\/wp-json\/wp\/v2\/Master?post=91591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}