{"id":92211,"date":"2025-07-23T06:58:49","date_gmt":"2025-07-23T06:58:49","guid":{"rendered":"https:\/\/businessschool.luiss.it\/?p=92211"},"modified":"2025-07-23T06:58:50","modified_gmt":"2025-07-23T06:58:50","slug":"ai-grow-2025","status":"publish","type":"post","link":"https:\/\/businessschool.luiss.it\/en\/news-en\/ai-grow-2025\/","title":{"rendered":"AI GROW 2025"},"content":{"rendered":"\n

Artificial Intelligence | Generating Real Opportunities for Women<\/strong><\/h1>\n\n\n\n

Artificial intelligence is reshaping the world of work, transforming competences, processes, and organizational models. Yet, in this digital revolution, there is a risk that not everyone will advance at the same pace. The latest OECD data speak plainly: only 29% of women use generative AI tools in their professional lives, compared to over 41% of men. This inequality is not merely technical; it is cultural and threatens to entrench a long-term gap in access to opportunity.<\/p>\n\n\n\n

It is within this context that AI GROW 2025<\/strong> was born, the latest edition of the GROW \u2013 Generating Real Opportunities for Women<\/strong> initiative by Luiss Business School<\/strong>, led by Professor Irene Finocchi<\/strong>, Computer Science Professor at Luiss Guido Carli. A concrete challenge aimed at developing a new generation of leaders capable of mastering emerging technologies with awareness, critical thinking, and an inclusive vision.<\/p>\n\n\n\n

\u201cNew technologies hold great potential to enhance human creativity, but only when they are employed with adequate training, awareness, and a strong commitment to inclusivity,\u201d highlights Irene Finocchi.<\/p>\n\n\n\n

Originally launched to foster the personal and professional growth of female students at Luiss Business School and facilitate their access to leadership roles, GROW <\/strong>has now evolved into an ecosystem of initiatives encompassing advanced education, mentorship, networking, and direct engagement with the business world.<\/p>\n\n\n\n

The 2025 edition focused on generative artificial intelligence, posing a central question: How can AI become not only a technical tool, but also a lever for building more collaborative, inclusive, and forward-thinking workplaces<\/strong>?<\/p>\n\n\n\n

To answer that question, AI GROW engaged multidisciplinary teams of both male and female students in a real challenge: to develop innovative, AI-powered solutions in response to three real business cases proposed by Amplifon<\/strong>, Intellera<\/strong>, and Philip Morris<\/strong>.<\/p>\n\n\n\n

AI as an Ally<\/strong><\/h2>\n\n\n\n

Through their collaboration with partner companies, the teams tackled complex issues: from the future of work and data management to internal collaboration and the use of AI to improve both customer experience and knowledge sharing.<\/p>\n\n\n\n

\u201cIt\u2019s often unclear what it really means to \u2018use artificial intelligence\u2019,\u201d states Carlo De Santis<\/strong>, student in the Master in Financial Management. \u201cThis challenge helped us understand it hands-on. We even developed a predictive chatbot, Sal, capable of supporting customers with best practices, scheduling appointments, and reading medical reports.\u201d<\/p>\n\n\n\n

For Flavia Thi Luu Trivoli<\/strong> and her team, AI became a key ally for efficiency and planning: \u201cWe used it to organize, structure, and plan our challenge, which allowed us to focus more on the content itself. It was a strategic resource.\u201d<\/p>\n\n\n\n

Caterina Santi<\/strong> highlighted the role of AI in team management: \u201cIt helped us define the roadmap, optimizing time and workflow,\u201d while Davide Graziani<\/strong> noted that \u201cAI offers a way to prepare for a job market that will be as stimulating as it is complex.\u201d<\/p>\n\n\n\n

Roberto Di Bella<\/strong>, student in the Master in Marketing Management, particularly valued the ability to
\u201cimprove collaborative dynamics among colleagues by using AI as an engine for knowledge sharing,\u201d while Carla Lillirose Catania<\/strong> chose to participate because of its human focus: \u201cI was drawn to this project because it aims to help people work together in the most cohesive way possible.\u201d<\/p>\n\n\n\n

The Perspective of Corporate Partners<\/strong><\/h2>\n\n\n\n

It wasn’t just the students who benefited from AI GROW. Involved companies also recognized the value of the initiative as a tool for open innovation and positive cross-contamination.<\/p>\n\n\n\n

\u201cCollaboration with universities is essential to enable research activities and introduce AI and data science specialists capable of tackling market evolution,\u201d explains Sonny Merla<\/strong>, Global Data Science & AI Manager at Amplifon<\/strong>. \u201cAI GROW gave us the chance to gather new perspectives and ideas that are directly applicable to our domain.\u201d<\/p>\n\n\n\n

Melania Valleca<\/strong>, IT Manager at Philip Morris<\/strong>, emphasized a crucial aspect: \u201cFaced with innovation, we have three options: ignore it, observe it, or take immediate action. We believe it’s essential to lead it with awareness, starting from a context as pivotal as diversity.\u201d<\/p>\n\n\n\n

\u201cDuring the challenge, original ideas and fresh perspectives arose, often unbound by corporate constraints or conventional frameworks,\u201d adds Giampaolo Termini. \u201cThis generates a genuine win-win dynamic: students have the opportunity to experiment in real-world scenarios, while companies can gather original input and brilliant ideas.\u201d<\/p>\n\n\n\n

\u201cAI GROW fits into a challenging context,\u201d notes Martina Zaccari. \u201cArtificial intelligence today must support the digital transformation of all sectors, both public and private. But for innovation to be truly effective, it must also be inclusive.\u201d<\/p>\n\n\n\n

\u201cThere\u2019s still a long road ahead, but we\u2019re on the right track. AI can become a powerful tool not only for technological advancement, but for cultural and social growth as well.\u201d<\/p>\n\n\n\n

AI GROW 2025: More than a Training Program<\/strong><\/h2>\n\n\n\n

AI GROW 2025<\/strong> was not just an educational experiment, but a model of advanced training that integrates technology, soft skills, teamwork, and dialogue with the business world. A laboratory to prepare professionals capable of interpreting the complexity of the present and contributing to the construction of a more equitable future.
A project that demonstrates how artificial intelligence, when used thoughtfully, can amplify talent, vision, and collaboration, rather than replace them.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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