{"id":80,"date":"2020-08-04T11:03:59","date_gmt":"2020-08-04T09:03:59","guid":{"rendered":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/?page_id=80"},"modified":"2025-12-12T13:10:34","modified_gmt":"2025-12-12T12:10:34","slug":"programme","status":"publish","type":"page","link":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/programme\/","title":{"rendered":"Curriculum"},"content":{"rendered":"\n<p>The programme lasts 12 months and it is composed of 10 courses: 3 core courses and 7 advanced courses. Courses are held at weekends to ensure professional careers are not disrupted by the educational experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Induction weekend<\/h3>\n\n\n\n<p>The induction weekend focuses on megatrends and the global stage. Students can settle in and familiarise themselves with life on campus while participating in ice-breaking labs, seminars, workshops, and presentations. Students meet their classmates and learn about the services offered, as well as the curricular and extracurricular activities planned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Core courses<\/h3>\n\n\n\n<p>The core courses introduce students to fundamental pillars of Marketing Management.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Course 1<\/strong>: New Marketing Principles and Management<\/li>\n\n\n\n<li><strong>Course 2<\/strong>: Product Offering &amp; Distribution<\/li>\n\n\n\n<li><strong>Course 3<\/strong>: Customer Management &amp; Marketing Planning<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Advanced courses<\/h3>\n\n\n\n<p>The advanced courses provide students with an in-depth perspective on specific aspects of Marketing Management.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Course 4<\/strong>: Customer Insight and Customer Behaviour<\/li>\n\n\n\n<li><strong>Course 5<\/strong>: Advanced Brand and Product Management<\/li>\n\n\n\n<li><strong>Course 6<\/strong>: Channels and Trade Marketing<\/li>\n\n\n\n<li><strong>Course 7<\/strong>: Digital Marketing<\/li>\n\n\n\n<li><strong>Course 8<\/strong>: Communication<\/li>\n\n\n\n<li><strong>Course 9: <\/strong>Augmented Marketing and CRM<\/li>\n\n\n\n<li><strong>Course 10:<\/strong> Marketing-to-Performance<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Schedule and location<\/h3>\n\n\n\n<p>The programme starts on <strong>March, 13 2026<\/strong> and lasts 12 months. Lessons take place Fridays from 3.00 p.m. to 8.00 p.m. and Saturdays from 10.00 a.m. to 6.00 p.m. at Luiss Business School Campus, Villa Blanc, <strong>Via Nomentana 216<\/strong>, 00162, <strong>Rome<\/strong>, Italy<\/p>\n\n\n\n<p><em>Luiss Business School lessons will be held at the locations indicated in the course programmes. If legal restrictions prevent on-campus lessons, the School reserves the right to modify course delivery methods.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The programme lasts 12 months and it is composed of 10 courses: 3 core courses and 7 advanced courses. Courses [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"docenti_teaching_area":[],"docenti_research_area":[],"tematiche":[],"lingue":[],"lunghezza_corsi":[],"class_list":["post-80","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/pages\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":6,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/pages\/80\/revisions"}],"predecessor-version":[{"id":337,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/pages\/80\/revisions\/337"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/tags?post=80"},{"taxonomy":"docenti_teaching_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/docenti_teaching_area?post=80"},{"taxonomy":"docenti_research_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/docenti_research_area?post=80"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/tematiche?post=80"},{"taxonomy":"lingue","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/lingue?post=80"},{"taxonomy":"lunghezza_corsi","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/executive-master-marketing-management\/wp-json\/wp\/v2\/lunghezza_corsi?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}