{"id":11,"date":"2025-03-18T15:26:18","date_gmt":"2025-03-18T14:26:18","guid":{"rendered":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/?page_id=11"},"modified":"2025-03-18T15:42:48","modified_gmt":"2025-03-18T14:42:48","slug":"curriculum","status":"publish","type":"page","link":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/curriculum\/","title":{"rendered":"Curriculum"},"content":{"rendered":"\n<p>The Intensive Programme in Food &amp; Beverage is organized in 7 modules.&nbsp;<\/p>\n\n\n\n<p><strong>Module 1: Wine &amp; Spirits Industry: UAE &amp; Gcc Market Characteristics<\/strong><\/p>\n\n\n\n<p>This module explores the wine and spirits industry in the UAE and GCC, focusing on market trends, consumer preferences, and business opportunities, with case studies on successful companies.<\/p>\n\n\n\n<p><strong>Module 2: Food And Wine And Tourism In The UAE<\/strong><\/p>\n\n\n\n<p>Focusing on the integration of food, wine, and tourism in the UAE and GCC, this module examines culinary cultures and successful business models in hospitality.<\/p>\n\n\n\n<p><strong>Module 3: Export And Strategic Orientation<\/strong><\/p>\n\n\n\n<p>Participants will gain insights into the opportunities and challenges of the UAE and GCC markets, market segmentation, and strategies for competing and developing business relationships.<\/p>\n\n\n\n<p><strong>Module 4: Logistics &amp; Supply Chain Management<\/strong><\/p>\n\n\n\n<p>This module covers logistics and supply chain management in the UAE, examining trade routes, critical issues, and risk management in the region\u2019s logistics sector.<\/p>\n\n\n\n<p><strong>Module 5: Marketing, Communication &amp; Branding<\/strong><\/p>\n\n\n\n<p>Participants will learn how to implement marketing campaigns, increase brand visibility, and leverage social media and events to amplify brand presence in the UAE.<\/p>\n\n\n\n<p><strong>Module 6: Sustainability Awareness<\/strong><\/p>\n\n\n\n<p>This module focuses on sustainability practices in the wine and spirits industry and explores market responses to environmental and ethical issues, supported by relevant case studies.<\/p>\n\n\n\n<p><strong>Module 7: Strategic Visits<\/strong><\/p>\n\n\n\n<p>This module includes visits to key industry locations like MMI &#8220;Academies,&#8221; high-end restaurants, retail outlets, and logistics facilities to provide hands-on learning and industry insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Programme Schedule, Delivery and Locations<\/h3>\n\n\n\n<p>The program will take place in Autumn 2025 for a total duration of 48 hours.&nbsp;<\/p>\n\n\n\n<p>The programme is designed to be delivered 80% on campus and 20% online, in synchronous&nbsp;&nbsp;mode. The&nbsp;&nbsp;formula involves class delivery online on weekdays from 18:00 to 21:00 and class delivery on campus on weekdays from 09:00 to 13:00 and 14:00 to 18:00.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Location&nbsp;<\/h4>\n\n\n\n<p>On campus lessons will take place at Luiss Business School Dubai Hub for Made in Italy, Sheikh Zayed Road, Convention Tower &#8211; 4th floor, Dubai World Trade Centre, Dubai, United Arab Emirates<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Intensive Programme in Food &amp; Beverage is organized in 7 modules.&nbsp; Module 1: Wine &amp; Spirits Industry: UAE &amp; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"docenti_teaching_area":[],"docenti_research_area":[],"tematiche":[],"lingue":[],"lunghezza_corsi":[],"class_list":["post-11","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":2,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":69,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/pages\/11\/revisions\/69"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/tags?post=11"},{"taxonomy":"docenti_teaching_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/docenti_teaching_area?post=11"},{"taxonomy":"docenti_research_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/docenti_research_area?post=11"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/tematiche?post=11"},{"taxonomy":"lingue","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/lingue?post=11"},{"taxonomy":"lunghezza_corsi","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/food-and-beverage-dubai\/wp-json\/wp\/v2\/lunghezza_corsi?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}