The Major in Global Marketing Management<\/strong> of the Master in Marketing Management<\/strong> offers an immersive journey across Rome, Amsterdam, Dubai<\/strong>, three global hubs where innovation, strategy, and creativity meet. This international learning experience allows students to explore marketing and business from multiple cultural and economic perspectives, developing the flexibility and mindset required to thrive in a constantly evolving global landscape.<\/p>\n\n\n\n Throughout the programme, participants are challenged to think beyond borders \u2014 to understand consumers in diverse markets, to design strategies that balance global consistency with local relevance, and to lead brands with authenticity and purpose. By combining rigorous academic training with real-world exposure and cross-cultural collaboration, the Major shapes professionals ready to interpret global trends, anticipate change, and lead international marketing initiatives with impact.<\/p>\n\n\n\n Graduates emerge as adaptable, data-savvy, and creative leaders, equipped to design marketing strategies that resonate across markets and cultures \u2014 wherever their career takes them<\/p>\n\n\n\n The Major in Global Marketing Management<\/strong> of the Master in Marketing Management is a one-year Master of Science<\/strong> equivalent to \u201cMaster Universitario di I livello<\/strong>\u201d in accordance with the Italian university system. It provides students with at least 65 ECTS <\/strong>\u2013 European Credit Transfer and Accumulation System. At the end of the Programme, the Master\u2019s Diploma \u201cMaster Universitario di I livello\u201d will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.<\/p>\n\n\n\n The Major in Global Marketing Management of the Master in Marketing Management is aimed at recent graduates \u2014 or those graduating soon \u2014 from a variety of cultural backgrounds.<\/p>\n\n\n\n Matteo De Angelis,\u00a0<\/strong>Full Professor\u00a0Luiss University<\/em><\/p>\n\n\n\n Matteo Rinaldi<\/strong>,\u00a0Adjunct Professor Luiss Business School<\/p>\n\n\n\n Objectives of the Master\u2019s Degree Programme in Global Marketing Management The Major in Global Marketing Management of the Master in […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"docenti_teaching_area":[],"docenti_research_area":[],"tematiche":[],"lingue":[],"lunghezza_corsi":[],"class_list":["post-6","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":6,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/pages\/6\/revisions\/61"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/tags?post=6"},{"taxonomy":"docenti_teaching_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/docenti_teaching_area?post=6"},{"taxonomy":"docenti_research_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/docenti_research_area?post=6"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/tematiche?post=6"},{"taxonomy":"lingue","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/lingue?post=6"},{"taxonomy":"lunghezza_corsi","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/global-marketing-managment-mim\/wp-json\/wp\/v2\/lunghezza_corsi?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The dynamic environment of each city adds a unique layer of insight: Rome brings strategic vision and managerial foundation; Amsterdam embodies creativity, sustainability, and a global marketing mindset; Dubai fosters innovation and a forward-thinking approach to digital transformation.<\/p>\n\n\n\nDiploma and ECTS<\/h3>\n\n\n\n
Target audience of the Major in Global Marketing Management<\/strong><\/h3>\n\n\n\n
Career prospects<\/strong><\/h3>\n\n\n\n
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Direction and Coordination<\/strong><\/h3>\n\n\n\n
Scientific Director of the Master in Marketing Management<\/strong><\/h4>\n\n\n\n
Scientific Director Major<\/strong><\/h4>\n\n\n\n
Scientific Committee<\/strong><\/h4>\n\n\n\n
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