Objectives

The programme will help participants:

  • Identify challenges and opportunities of the Fashion and Luxury Industry in Italy;
  • Seize key opportunities and constraints for developing business in the Fashion and Luxury Industry;
  • Acquire a global and integrated vision of the Fashion and Luxury value chain, from suppliers to retailers dynamics;
  • Plunge into an ancient tradition of manufactural excellence.

Target Audience

The Summer Intensive Programme in Fashion & Luxury Management is designed for entrepreneurs, professionals and managers who wish to better understand its dynamics and the Italian context, in terms of successful business models, characteristics and key players.

Curriculum

Module 1: Luxury market and Key Players

Module 2: Luxury market structure, M&A and evolution

Module 3: DNA and Codes of a luxury brand

Module 4: Branding in Luxury and Fashion

Module 5: Communication and digital transformation in Luxury and Fashion

Module 6: CRM a strategic tool to engage consumers

Module 7: Retail in Luxury and Fashion

Scheduling

The Programme starts on 14 June 2021.

Lessons will take place from Monday to Friday from 10 am to 6 pm at Milano LUISS Hub - Via Massimo D’Azeglio 3, 20154 Milan.

For further information regarding the schedule, please write to executive@luiss.it.

Except for legal provisions or regulations that prevent attending classes on-site, for which the School reserves the right to change the delivery method, classes will be held at the stated and scheduled locations.

Teaching approach

The richness of the learning process is ensured by combining live session with experiential learning activities.

The teaching approach blends a solid educational programme with networking and recreational activities, like:

  • Panel of Experts & Keynote Speakers
  • Company Visits
  • Observation
  • Design Thinking
  • Simulations
  • Team Building
  • Indoor & outdoor activities

Faculty

The faculty is composed of academics from Luiss Guido Carli University and other prestigious universities, as well as professionals and managers with proven business and teaching experience.

Scientific Director

Alberto Festa, Luxury Consultant

How to apply

Tuition fee

The tuition fee for the Summer Intensive Programme in Fashion & Luxury Management is € 7.500. The fee includes room and board, the learning material and access to the facilities.

How to apply

To enrol in the Summer Intensive Programme in Fashion & Luxury Management candidates should submit their CV and Application Form via email to executive@luiss.it.

ECTS and Certificate of Participation

The Summer Intensive Programme in Luxury & Fashion Management provides students with 4 ECTS – European Credit Transfer and Accumulation System.

At the end of the programme a certificate of participation will be issued to those who have attended at least 80% of the training activities planned in the programme.

Fee Waivers

Luiss Business School provides several fee waiver options:

  • Any participant who has already attended a Luiss Business School programme or is a Luiss Guido Carli graduate will be entitled to a reduction of 10% of the fee payable
  • Any company or institution that enrols multiple individuals in the same programme will be entitled to a reduction of a 10% the fee payable
  • Any participant who enrols at least 30 days before the start date will be entitled to an early bird reduction of 5% of the fee payable
  • Any participant who enrols at least 60 days before the start date will be entitled to an early bird reduction of 10% of the fee payable

The above reduction cannot be combined with any other reduction, scholarship or sponsorship support.