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The International Executive Programme in Marketing is designed to achieve marketing and sales excellence in the constantly evolving world. To do so, the programme provides detailed and far-reaching knowledge of the marketing and sales fields and focus on enhancing participants’ strategic vision while helping them master operational levers in order to drive product, brand and company performance.
Participants master the fundamental areas of marketing and sales while developing the ability to generate an impact. The programme fosters a unique, multicultural and experience-driven environment.
A distinct combination of applied marketing theory and practical exercises in traditional and cutting-edge situations ensure a clear step-up in the competencies of future leaders in marketing, sales and communication. Participants from various industries master the complexity of a continually evolving landscape characterized by the presence of hyper-connected customers in a setting of proliferating touchpoints, offerings and experiences as well as multi-level competition.
Luiss Business School promotes an immersive learning approach characterised by practical discussions of real-life situations and the sharing of experiences among participants and faculty.
The Business School employs the Moodle Learning Platform, guaranteeing that participants can easily access materials online.
The programme is aimed at entrepreneurs who want to strengthen their marketing and sales capabilities and at middle managers who aspire to advance their careers in the marketing and sales field. Potential participants include:
- Product and service managers
- Brand and marketing managers
- Communication managers
- Digital communication managers
- Content managers
A certificate of completion will be issued at the end of the programme. Participants are required to attend at least 80% of sessions.