{"id":262,"date":"2021-02-03T10:35:23","date_gmt":"2021-02-03T09:35:23","guid":{"rendered":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/?page_id=262"},"modified":"2025-10-08T13:05:51","modified_gmt":"2025-10-08T11:05:51","slug":"curriculum","status":"publish","type":"page","link":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/curriculum\/","title":{"rendered":"Curriculum"},"content":{"rendered":"\n<p>The curriculum of the Major in Marketing and Customer Experience Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Induction week<\/h3>\n\n\n\n<p>The induction week is an introductive week to the Major in Marketing and Customer Experience Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">General management<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span lang=\"IT\">Strategy<\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Accounting <\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Finance<\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Business Law<\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Organization &amp; People Management<\/span><\/li>\n\n\n\n<li>Basics of <span lang=\"IT\">Marketing <\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Marketing Metrics<\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Economics of Strategy<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Core courses<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span lang=\"IT\">Advanced marketing management<\/span><\/li>\n\n\n\n<li>Marketing research, customer analytics &amp; big data analytics<\/li>\n\n\n\n<li>Decision Making Processes<\/li>\n\n\n\n<li>Service Marketing<\/li>\n\n\n\n<li>Digital &amp; Social Media Marketing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Advanced courses<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Experience Management<\/li>\n\n\n\n<li>CRM &amp; Customer Knowledge<\/li>\n\n\n\n<li>Technology &amp; CX Innovation<\/li>\n\n\n\n<li>Acquisition, Cross-selling &amp; Loyalty<\/li>\n\n\n\n<li>Customer Engagement &amp; Branding<\/li>\n\n\n\n<li>Customer Behaviour in B2B Markets<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Learning Labs<\/h3>\n\n\n\n<p>Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.<\/p>\n\n\n\n<p><strong>Internship<\/strong><\/p>\n\n\n\n<p>The curricular internship is generally done at the end of the Major in Marketing and Customer Experience Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.<\/p>\n\n\n\n<p><strong>Academic Calendar<\/strong><\/p>\n\n\n\n<p>The Master\u2019s Degree Programme in Marketing Management \u2013 Major in Marketing and Customer Experience Management lasts 12 months and it is divided in 4 terms.<\/p>\n\n\n\n<p><strong>Term 1<\/strong>: September-December 2026<br><strong>Term 2<\/strong>: December \u2013 March 2027<br><strong>Term 3<\/strong>: April-June 2027<br><strong>Term 4<\/strong>: Internship<\/p>\n\n\n\n<p>Please note that the academic calendar is subject to change, for more information and details please e-mail <a href=\"mailto:master@luissbusinessschool.it\">master@luissbusinessschool.it<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The curriculum of the Major in Marketing and Customer Experience Management is designed to ensure and support the progressive professional [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"docenti_teaching_area":[],"docenti_research_area":[],"tematiche":[],"lingue":[],"lunghezza_corsi":[],"class_list":["post-262","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/pages\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":6,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/pages\/262\/revisions"}],"predecessor-version":[{"id":512,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/pages\/262\/revisions\/512"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/tags?post=262"},{"taxonomy":"docenti_teaching_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/docenti_teaching_area?post=262"},{"taxonomy":"docenti_research_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/docenti_research_area?post=262"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/tematiche?post=262"},{"taxonomy":"lingue","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/lingue?post=262"},{"taxonomy":"lunghezza_corsi","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/lunghezza_corsi?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}