{"id":262,"date":"2021-02-03T10:35:23","date_gmt":"2021-02-03T09:35:23","guid":{"rendered":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/?page_id=262"},"modified":"2026-04-28T10:37:11","modified_gmt":"2026-04-28T08:37:11","slug":"curriculum","status":"publish","type":"page","link":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/curriculum\/","title":{"rendered":"Curriculum"},"content":{"rendered":"\n<p>The curriculum of the Major in Marketing and Customer Experience Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Induction week<\/h3>\n\n\n\n<p>The induction week is an introductive week to the Major in Marketing and Customer Experience Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">General management<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span lang=\"IT\">Strategy<\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Accounting <\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Finance<\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Business Law<\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Organization &amp; People Management<\/span><\/li>\n\n\n\n<li>Basics of <span lang=\"IT\">Marketing <\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Marketing Metrics<\/span><\/li>\n\n\n\n<li><span lang=\"IT\">Economics of Strategy<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Core courses<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span lang=\"IT\">Advanced marketing management<\/span><\/li>\n\n\n\n<li>Marketing research, customer analytics &amp; big data analytics<\/li>\n\n\n\n<li>Decision Making Processes<\/li>\n\n\n\n<li>Service Marketing<\/li>\n\n\n\n<li>Digital &amp; Social Media Marketing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Advanced courses<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Experience Management<\/li>\n\n\n\n<li>CRM &amp; Customer Knowledge<\/li>\n\n\n\n<li>Technology &amp; CX Innovation<\/li>\n\n\n\n<li>Acquisition, Cross-selling &amp; Loyalty<\/li>\n\n\n\n<li>Customer Engagement &amp; Branding<\/li>\n\n\n\n<li>Customer Behaviour in B2B Markets<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business Challenge<\/strong><\/h3>\n\n\n\n<p>During the classroom sessions, students will be involved in a challenge commissioned by the Master\u2019s partner companies, aimed at finding innovative solutions to real business needs. This activity will be supervised by a company tutor and will allow participants to develop transversal skills by putting the knowledge they have acquired into practice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learning Labs<\/h3>\n\n\n\n<p>Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Academic Calendar<\/strong><\/h3>\n\n\n\n<p>The Master\u2019s Degree Programme in Marketing Management \u2013 Major in Marketing and Customer Experience Management lasts 12 months and it is divided in 4 terms.<\/p>\n\n\n\n<p><strong>Term 1<\/strong>: September-December 2026<br><strong>Term 2<\/strong>: December \u2013 March 2027<br><strong>Term 3<\/strong>: April-June 2027<br><strong>Term 4<\/strong>: Internship<\/p>\n\n\n\n<p>Please note that the academic calendar is subject to change, for more information and details please e-mail <a href=\"mailto:master@luissbusinessschool.it\">master@luissbusinessschool.it<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The curriculum of the Major in Marketing and Customer Experience Management is designed to ensure and support the progressive professional [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"docenti_teaching_area":[],"docenti_research_area":[],"tematiche":[],"lingue":[],"lunghezza_corsi":[],"class_list":["post-262","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/pages\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":6,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/pages\/262\/revisions"}],"predecessor-version":[{"id":540,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/pages\/262\/revisions\/540"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/tags?post=262"},{"taxonomy":"docenti_teaching_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/docenti_teaching_area?post=262"},{"taxonomy":"docenti_research_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/docenti_research_area?post=262"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/tematiche?post=262"},{"taxonomy":"lingue","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/lingue?post=262"},{"taxonomy":"lunghezza_corsi","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/master-customer-experience-management\/wp-json\/wp\/v2\/lunghezza_corsi?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}