{"id":479,"date":"2025-04-07T15:31:41","date_gmt":"2025-04-07T15:31:41","guid":{"rendered":"https:\/\/businessschool.luiss.it\/mba-international-week\/?page_id=479"},"modified":"2025-04-07T15:33:28","modified_gmt":"2025-04-07T15:33:28","slug":"2017-edition","status":"publish","type":"page","link":"https:\/\/businessschool.luiss.it\/mba-international-week\/2017-edition\/","title":{"rendered":"2017 Edition: Benetton Group"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MBA International Week\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r6GoHUFD7Bg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Benetton Sales Distribution Channel Strategy \u2013 The Franchising Expansion. (25 \u2013 29 September 2017)<\/strong><\/p>\n\n\n\n<p>The first edition of MBA International Week had a strong focus on \u2018Made in Italy\u2019. Students were asked to examine a potential strategic shift for Benetton from a business model based on small, licensed shops to a franchise-oriented business model. The students discussed and analysed the potential challenges and developed an action plan for the company to implement the strategic shift.<\/p>\n\n\n\n<p>The International Week was attended by&nbsp;students&nbsp;from 8 international business schools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IAE Business School, Austral University, Argentina<\/li>\n\n\n\n<li>Zagreb School of Economics and Management, Croatia<\/li>\n\n\n\n<li>Ural Federal University, Business School, Russia<\/li>\n\n\n\n<li>SolBridge International School of Business, South Korea<\/li>\n\n\n\n<li>IE Business School, Spain<\/li>\n\n\n\n<li>Nottingham Trent University, Nottingham Business School, UK<\/li>\n\n\n\n<li>University of Sussex, School of Business, UK<\/li>\n\n\n\n<li>Union University, McAfee School of Business, US<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-flickr wp-block-embed-flickr\"><div class=\"wp-block-embed__wrapper\">\n<a data-flickr-embed='true' href='https:\/\/www.flickr.com\/photos\/luissbusiness\/albums\/72157687119935920' title='#LUISSMBA International Week with Benetton Group by Luiss Business School, on Flickr'><img src='https:\/\/live.staticflickr.com\/4507\/37340041000_fc17073746.jpg' width='800' height='600' alt='#LUISSMBA International Week with Benetton Group'><\/a><script async src='https:\/\/embedr.flickr.com\/assets\/client-code.js' charset='utf-8'><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Benetton Sales Distribution Channel Strategy \u2013 The Franchising Expansion. (25 \u2013 29 September 2017) The first edition of MBA International [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"docenti_teaching_area":[],"docenti_research_area":[],"tematiche":[],"lingue":[],"lunghezza_corsi":[],"class_list":["post-479","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/pages\/479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/comments?post=479"}],"version-history":[{"count":1,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/pages\/479\/revisions"}],"predecessor-version":[{"id":480,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/pages\/479\/revisions\/480"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/media?parent=479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/categories?post=479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/tags?post=479"},{"taxonomy":"docenti_teaching_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/docenti_teaching_area?post=479"},{"taxonomy":"docenti_research_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/docenti_research_area?post=479"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/tematiche?post=479"},{"taxonomy":"lingue","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/lingue?post=479"},{"taxonomy":"lunghezza_corsi","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/lunghezza_corsi?post=479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}