{"id":487,"date":"2025-10-31T12:51:12","date_gmt":"2025-10-31T12:51:12","guid":{"rendered":"https:\/\/businessschool.luiss.it\/mba-international-week\/?page_id=487"},"modified":"2025-10-31T12:51:12","modified_gmt":"2025-10-31T12:51:12","slug":"2025-edition-birra-peroni","status":"publish","type":"page","link":"https:\/\/businessschool.luiss.it\/mba-international-week\/2025-edition-birra-peroni\/","title":{"rendered":"2025 Edition: Birra Peroni"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MBA International Week   Students\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9QrW3Y_1msw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Birra Peroni Business Case: Crafting an Extraordinary and Joyful Experience (22 \u2013 26 September 2025)<\/strong><\/p>\n\n\n\n<p>Peroni Nastro Azzurro 0.0 faces the challenge of leading Italy\u2019s zero-alcohol beer revolution, particularly among the younger generation. The case asked participants to develop a strategy to boost the brand&#8217;s presence and consumption, focusing on educating consumers, overcoming barriers, and positioning Peroni 0.0 as the leader in the non-alcoholic beer segment. Key tactics include leveraging digital and social media, brand partnerships, and innovative in-store and e-commerce activations.<\/p>\n\n\n\n<p><strong>International Schools which took part in the event<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cat\u00f3lica Porto Business School, Portugal<\/li>\n\n\n\n<li>Curtin Business School, Australia<\/li>\n\n\n\n<li>Florida International University, US<\/li>\n\n\n\n<li>UNC Kenan-Flagler Business School, US<\/li>\n\n\n\n<li>Universidad Torcuato Di Tella, Argentina<\/li>\n\n\n\n<li>Smith School of Business, Queen\u2019s University, Canada<\/li>\n<\/ul>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-content\/uploads\/sites\/83\/2025\/10\/DSC_5702-1024x684.jpg\" alt=\"International Students under the Birra Peroni sign\" class=\"wp-image-488\" srcset=\"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-content\/uploads\/sites\/83\/2025\/10\/DSC_5702-1024x684.jpg 1024w, https:\/\/businessschool.luiss.it\/mba-international-week\/wp-content\/uploads\/sites\/83\/2025\/10\/DSC_5702-300x200.jpg 300w, https:\/\/businessschool.luiss.it\/mba-international-week\/wp-content\/uploads\/sites\/83\/2025\/10\/DSC_5702-768x513.jpg 768w, https:\/\/businessschool.luiss.it\/mba-international-week\/wp-content\/uploads\/sites\/83\/2025\/10\/DSC_5702-1536x1026.jpg 1536w, https:\/\/businessschool.luiss.it\/mba-international-week\/wp-content\/uploads\/sites\/83\/2025\/10\/DSC_5702-2048x1368.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Birra Peroni Business Case: Crafting an Extraordinary and Joyful Experience (22 \u2013 26 September 2025) Peroni Nastro Azzurro 0.0 faces [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"docenti_teaching_area":[],"docenti_research_area":[],"tematiche":[],"lingue":[],"lunghezza_corsi":[],"class_list":["post-487","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/pages\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/comments?post=487"}],"version-history":[{"count":1,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/pages\/487\/revisions"}],"predecessor-version":[{"id":490,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/pages\/487\/revisions\/490"}],"wp:attachment":[{"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/categories?post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/tags?post=487"},{"taxonomy":"docenti_teaching_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/docenti_teaching_area?post=487"},{"taxonomy":"docenti_research_area","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/docenti_research_area?post=487"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/tematiche?post=487"},{"taxonomy":"lingue","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/lingue?post=487"},{"taxonomy":"lunghezza_corsi","embeddable":true,"href":"https:\/\/businessschool.luiss.it\/mba-international-week\/wp-json\/wp\/v2\/lunghezza_corsi?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}