The purpose of the programme is to allow participants to identify challenges and opportunities in the Gulf with a focus on business operations in the United Arab Emirates through a comprehensive analysis of economic, cultural, and regulatory factors.
They will navigate constraints while seizing crucial opportunities, fostering a balanced understanding of market dynamics. They will delve into the institutional framework, understanding legal and regulatory intricacies for informed strategies. Finally, they will assess alternative entry modes like joint ventures and direct investment to maximize success in the Gulf and UAE market.

Objectives

The programme aims at providing participants with the necessary tools to become acquainted with market of the Gulf area.

The purpose is to support those willing to expand their business in the UAE, in dealing with cultural differences and peculiarities of business models, providing the necessary tools to understand country dynamics, main characteristics and key industries. The programme is organised with industry experts, company visits and guest speakers, examining strengths and challenges of key industries.

Target Audience

The programme is aimed at professionals and consultants working in the Gulf countries (GCC) or who wish to have an in-depth understanding of their legal, socioeconomic, and business environment.

Certificate of Participation

At the end of the programme a certificate of participation will be issued to those who have attended at least 80% of the educational activities envisioned by the programme.