The Executive Programme in Hospitality Management aims to train dynamic professionals, able to face the challenges of post-pandemic revival. Now more than ever, Hotel Managers need a broad vision and a renewed managerial preparation to rethink tourism on a new basis, responding to the new and specific needs of customers. By integrating managerial education and the participants’ professional experiences the course aims above all to train professional figures ready to manage independently structures with heterogeneous characteristics.
At the end of the programme participants should be able to develop strategic plans, lead and manage change. Participants should have acquired a comprehensive view of hotel operation management and new technologies, be able to organise hotel marketing, sales and revenue management, and be able to use accounting and control, as well as asset management tools and frameworks.
In particular, the program is aimed at:
- Owners and managers of small/medium-sized hotels
- Directors and managers of large hotels
- Managers within the administration and management control areas
- Sales and Marketing Managers
Certificate of Participation
At the end of the programme a certificate of participation will be issued to those who have attended at least 80% of the training activities envisioned by the programme.