Overview
Objectives of the Master’s Degree Programme in Global Marketing Management
The Major in Global Marketing Management of the Master in Marketing Management offers an immersive journey across Rome, Amsterdam, Dubai, three global hubs where innovation, strategy, and creativity meet. This international learning experience allows students to explore marketing and business from multiple cultural and economic perspectives, developing the flexibility and mindset required to thrive in a constantly evolving global landscape.
Throughout the programme, participants are challenged to think beyond borders — to understand consumers in diverse markets, to design strategies that balance global consistency with local relevance, and to lead brands with authenticity and purpose.
The dynamic environment of each city adds a unique layer of insight: Rome brings strategic vision and managerial foundation; Amsterdam embodies creativity, sustainability, and a global marketing mindset; Dubai fosters innovation and a forward-thinking approach to digital transformation.
By combining rigorous academic training with real-world exposure and cross-cultural collaboration, the Major shapes professionals ready to interpret global trends, anticipate change, and lead international marketing initiatives with impact.
Graduates emerge as adaptable, data-savvy, and creative leaders, equipped to design marketing strategies that resonate across markets and cultures — wherever their career takes them
Diploma and ECTS
The Major in Global Marketing Management of the Master in Marketing Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.
Target audience of the Major in Global Marketing Management
The Major in Global Marketing Management of the Master in Marketing Management is aimed at recent graduates — or those graduating soon — from a variety of cultural backgrounds.
Career prospects
- Global Brand Manager
- Digital Marketing Strategist
- International Business Developer
- Marketing Analyst
- Communications Specialist in multinational corporations
Direction and Coordination
Scientific Director of the Master in Marketing Management
Matteo De Angelis, Full Professor Luiss University
Scientific Committee
- Raffaele Oriani,Dean Luiss Business School
- Pier Paolo Bucalo, Managing Director A12Lab
- Alberto Mattiacci, Full Professor Sapienza Università di Roma
- Marco Francesco Mazzù, Professor of Practice Luiss University and Senior Advisor International Marketing Luiss Business School
- Luca Pirolo, Head of the Specialized Master’s Area – Luiss Business School
- Rumen Pozharliev, Consumer Neuroscience Researcher Research Center X.ITE
