2021 Edition: PRADA Group
PRADA Business Case: The Store of the Future (13 – 17 September 2021)
In the Omni-channel retail era, the store is one of many touchpoints for companies to engage customers. The generational shift has expanded what consumers expect from the brand: emotional experiences and inspiring ideas, beyond product excellence. Today, the shop is no longer simply a physical place to buy an item. Imagine what the shop of the future could be: that is our challenge as a fashion company. This is the Prada case.
The event involved 35 MBA candidates from Luiss Business School and the following international schools:
- Católica Porto Business School, Portugal
- ESMT Berlin, Germany
- International University of Monaco, Principality of Monaco
- Smith School of Business, Queen’s University, Canada
- UNC Kenan-Flagler Business School, US
