The curriculum of the Major in Sport Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.

During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.

Induction week

The induction week is an introductive week to the Major in Sport Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.

General management 

General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.

• Strategy
• Marketing
• Performance Measurement
• Business Models
• Accounting for creative and cultural industries
• Organization and People Management

Core courses 

The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.

• Organization and leadership
• Structure and roles in the  sports industry
• Strategies in the sports sector
• Accounting and performance measurement in sport
• Financial management in sports clubs
• Digital marketing in the sports industry
• E-sport management
• Sports event management
• Sports brand and marketing

Advanced courses

The advanced courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.

• Sustainability & impact management in the sports industry
• New technologies applied to sports management
• Management of stadiums and sports operations
• Sport and media: the role of broadcasting rights

Professional Skills

• Talent-scouting processes and management of the youth sector
• From Club to Media Company
• Law instruments in the sports market

Challenge

Students will be involved in a challenge aimed at finding innovative solutions to real-life business needs. Each challenge is commissioned by one of the programme’s corporate partners.

Learning Labs

Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem-solving skills, learn to adapt to diverse situations, and refine cross-cultural awareness.

Internship

The curricular internship is generally done at the end of the Major and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, both increasing and improving their skills while expanding their business network.

Academic Calendar

The Major lasts 12 months and is divided into 4 terms.

Please note that the academic calendar is subject to change, for more information and details please e-mail master@luissbusinessschool.it.