Curriculum
The Programme is composed of 8 modules.
- Module 1: Global Branding and Market Localisation
- Module 2: Business Strategies for the Middle East
- Module 3: Corporate Financial Strategies
- Module 4: Customer Experience and Brand Engagement
- Module 5: Commercial Excellence and Sales Innovation
- Module 6: Technology and Entrepreneurship
- Module 7: Organisational Transformation
- Module 8: Strategic Customer Engagement and Partnerships
Programme Schedule, Delivery and Locations
The programme is designed to be delivered 100% on campus in synchronous mode. The formula involves class delivery on campus on weekend (Friday/Saturday) from 09:00am to 1:00pm and 2:00 to 6:00pm.
This immersive experience fosters professional development and enhances strategic thinking through direct interaction and knowledge exchange.
Locations
The on-campus courses will take place at the Luiss Business School Dubai Hub for Made in Italy, Sheikh Zayed Road, Convention Tower – 4th floor, Dubai World Trade Centre, Dubai, United Arab Emirates
