Curriculum
The curriculum of the Major in Design Management is designed to support students’ progressive professional and personal development through lectures, case studies, collaborative projects and interaction with academics and industry professionals.
During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.
Induction week
The induction week is an introductory week to the Major in Design Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and discover the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
General management courses aim to give all students the necessary business management foundations in order to better understand new concepts introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- Business Modelling & Planning
- Basics of Marketing
- Accounting in Creative and Cultural Firms
- Strategy
- Performance Measurement
Core courses
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen secto
- Project Management for the Creative Industries
- Design, Intellectual Property and Innovation Law
- Design Leadership and Change Management
- Creative Direction and Storytelling
- Integrated Design: Methods and Applications
- Business Design and Innovation Strategies
- Service Design, UX/UI and AI Tools
Advanced courses
The advanced courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.
- Design Systems
- Startup Creation and Development
- Sustainability Processes
Business Challenge
During classroom sessions, students will be involved in a challenge commissioned by the Master’s partner companies, aimed at finding innovative solutions to real business needs. This activity will be supervised by a company tutor and will allow participants to develop transversal skills by putting their knowledge into practice.
Learning Labs
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem-solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.
Academic Calendar
The Master’s Degree Programme in Management delle Imprese Creative e Culturali – Major in Design Management lasts 12 months and is divided into four terms.
Term 1: September–December 2027
Term 2: January–March 2028
Term 3: April–June/July 2028
Term 4: Internship
Please note that the academic calendar is subject to change. For details, please email master@luissbusinessschool.it.
