Parallel sessions
1st Parallel Session: 10.30 -12.30
| Session | Title | Moderator | Room | Papers and presenters |
| PS 1.1 | Entrepreneurship, Media, and Digital Strategies | Denise Voci | ET01 | Determinants of Entrepreneurial Intention Among Youth: The Role of Individual Factors and Government Promotion of Entrepreneurship – Francisco Ulloa Picasso and David Kimber Camussetti
Small and Medium-Sized Entrepreneurial Journalism and the Future of Independent News Organisations in Indonesia – Roswita Oktavianti Digital Entrepreneurship and Business Model Innovation in the Media Industry. A Systematic Literature Review and Research Agenda – Paul Clemens Murschetz Resource Mobilization in a Digital World: Leveraging Social Media for Entrepreneurial Success? – Sindi Sheri and Leona Achtenhagen |
| PS 1.2 | Artificial Intelligence and Trust in Contemporary Journalism | Annika Stöhr | ES01 | Enhancing Audience Cognitive Resilience through location-based Extended Reality: A new approach towards Antifragile Media Storytelling – Maryam Mirahmadi
The AI Trust Paradox: Unravelling Perception, Credibility, and Willingness to Pay in the Age of AI-Generated News – Barbara Brandstetter and Anja Zenk The State of AI Use in Ukrainian TV Channels: A Mixed-Method Approach Investigating the Transformative Impact on Media Practices and Workspaces in Challenging Times – Stephan Böhm and Daria Pushkarova |
| PS.1.3 | AI, Ethics, and the Future of Media Governance | Dagmara Sidyk | E101 | The transformation of public value ideals in public service media: The ecosystemic risks and opportunities of artificial intelligence – Maximilian Eder, Helle Sjøvaag and Annika Sehl
Corporate Digital Responsibility and Artificial Intelligence: A Framework for Responsible AI Adoption in the Media Industry – Katja Leifheit Shifting Boundaries of Professional Identity and Agency: Understanding Generative AI Integration in News Media – Jarno Pasonen How AI will impact media: a prospective for challenges 2025-2030 by professionals and experts from Portugal and Spain – Miguel Crespo |
| PS. 1.4 | Regulating AI and Ensuring Integrity in Media Institutions | Tom Evens | FT01 | Securing a Responsible Future for the Use of AI in Journalism in Europe? Comparing adoption practices, self-regulation, ethics, and literacy. – Caterina Foà
Regulating the News(rooms): Between AI Policies and Editorial Realities in Europe – Aina Errando Ensuring a Safe Digital Future: Human-Centered Regulation of Very Large Online Platforms for the Protection of Minors – Adriana Mutu Aligning understandings for better strategies: Views of Finnish journalism professionals and audiences on media power, autonomy, and trust – Minna Aslama Horowitz and Katja Lehtisaari |
| PS. 1.5 | Sustainability and Transformation in Media and Streaming | Vera Katzenberger | FS01 | Sustainability of film and audiovisual policy support in small European markets: Adapting to globalisation and disruption by global streamers – Ivana Kostovska
Media’s Pivotal Role in Sustainability Communication – An Analysis of Media Coverage on Corporate Responsibility of DAX 50 ESG Companies in Germany compared to their Self-Reporting – Florian Meissner and Holger Sievert Bridging Digital and Sustainability Transformation through Artificial Intelligence: The Butterfly Framework and Twin Transformation in Media Management – Reinhard Kunz, Paul Muschiol and Jürgen Rösch |
| PS. 1.6 | Influencer Culture, Virtual Identities, and Audience Engagement | Andre Rui Graca | F102 | When more is less: Influencer fatigue as a new phenomenon in the creator economy. – Udo Bomnüter
The Role of Source Credibility in Successful Influencer Marketing: Examining the Effects of Artificiality and Gender Congruence in Virtual Influencers -Andrea Kloss Real Enough? Perceptions of Authenticity in Virtual Influencers -Shima Rezaei Rashnoodi Human Brands and their Fan Bases – On the respective benefits of cobranding in artists collaboration – Michel Clement |
2nd Parallel Session: 13.15-14.45
| Session | Title | Moderator | Room | Papers and presenters |
| PS 2.1 | Media Business Models and Financial Sustainability | Udo Bomnüter | ET01 | The business models of social media journalism – Aske Kammer
The Evolution of Revenue Models, Pricing Structures, and Versioning Strategies of Streaming Services – David Simoes and Uwe Eisenbeis
Participatory Journalism and Media Business Models: A Systematic Literature Review – Alessandra Natasha Costa Ramos Innovative Strategies for Media Sustainability in Egypt: Balancing Financial Viability and Editorial Independence – Rasha Allam |
| PS 2.2 | AI, Education, and the Future of Media Management | Adriana Mutu | ES01 | Developing a Value Chain for Personalized Children’s Book with Support of Artificial Intelligence – Nele Hansen
Academic Education in the Field of Media Management: Mapping the Demands for Changes – Ksenia Wróblewska, Martyna Dudziak-Kisio adn Anna Jupowicz-Ginalska How to Future-Proof Careers in Media: Preparing Undergraduates for an AI-Driven Industry – Ana Victoria Falcon Araujo Mapping the evolution of media management research: insights from four emma conferences – Joschka Mütterlein and Kolo Castulus |
| PS.2.3 | Leadership, Emotions, and Tech Transformation in Media | Katja Leifheit | E101 | Bouncing back after a crisis: Organizational and individual resilience in news media management – Mona Solvoll
Heart Over Hardware: The Interplay of Emotions and Technology Acceptance in Journalistic Media Organisations – Dagmara Sidyk-Furman, Natalia Berger and Miriam Bernhard Forced Investments in New Technologies: Key Trends and Challenges in the Russian Media Industry (2022–2024) – Daria Vyugina Leading Newsrooms Through Generative AI Transformation: A Qualitative Study of the Finnish Media Sector – Jarno Pasonen |
| PS. 2.4 | Engaging Audiences Through Accountability and Insight | Florian Meissner | FT01 | Strengthening Audience Research: AI-Powered Analysis of Focus Groups in European Film Studies – André Rui Graça
Audience Development in the Age of Data-Driven Newsrooms: Addressing User Needs with Audience Analytics on News Magazine Sites – Meike Grimme Dimensions of Transparency for Human-Centric Public Service Media Accountability in Europe: The case of Yle – Minna Aslama Horowitz News with Perspective? The Impact of Constructive Journalism on News Usage and Willingness to Pay – Gianna Ehrlich |
| PS. 2.5 | Disinformation, Bias, and Media Trustworthiness | Mercedes Medina | FS01 | The Disinformation Discourse in Public Debate: A Critical Review of the Experience of Low-Trusting Citizens – Salla Tuomola
Trust in the Digital Age: User-Generated Content vs. Traditional Media in the Israel-Palestine Conflict – Benjamin Jones Fallen for the advertiser? How newspapers cover their advertisers – Annika Kristin Zepke |
| PS. 2.6 | Consumer Decisions, Media Engagement, and Content Success | Ulrike Rohn | F102 | Linking Consumer Behavior, Product Preferences, and Willingness to Pay: An Empirical Study of Consumer Decisions on Mobile Plans in Germany – Jasmin Ebert
Trust in Media Brand as a Competitive Advantage: Driving Engagement, Loyalty, and Willingness to Pay – Denise Voci Investigating the Link Between Receiving and Giving eWOM: Insights from Video Streaming Service Usage – Reinhard Kunz, Sebastian Cramer, Christian Zabel Creating Megahits – An Analysis of International Song Success Drivers – Levent Uyar |
3rd Parallel Session: 15.15-16.45
| Session | Title | Moderator | Room | Papers and presenters |
| PS 3.1 | Diversity, Legitimacy, and Inclusivity in Emerging Media Landscapes | Holger Sievert | ET01 | Alternative Media in Contemporary Democracies: A Comparative Analysis of the United States and Romania – Antonio Momoc
Legitimacy borrowing: How Appropriate Interaction with Stakeholders Shapes News Media Startups – Leona Achtenhagen, Dinara Tokbaeva and Joaquin Cestino From Margins to Mainstream: Technology-Driven Inclusivity in Digital Media – Prince Johnson Diversity is not a problem? A comparative cross-media analysis of the journalistic representation of cultural, social and political diversity in Germany and Austria – Andreas Schulz-Tomancok and Eva Tamara Asboth |
| PS 3.2 | Media Trust and Public Value Across Platforms | Michel Clement | ES01 | A Compass to Navigate Audience Demand? Translating Public Service Values into Measurable Indicators – Robin Riemann
Media brand as trust-building labels and additional revenue streams: A B2B case study of Germany’s leading automotive multimedia brand and its “TOP car workshops 2025” competition – Sabine Baumann and Lasse S. Martinsen Media trust and media confidence: Information disorders and the experience of self-efficacy among Finnish media users – Minna Aslama Horowitz Credibility in Context: How Values, Political Orientation, and Demographic Factors Shape Perceived Credibility of Public Service Media in Germany – Andrea Kloss |
| PS.3.3 | Media Resilience and Crisis Management | Hanne Vandenbroucke | E101 | Navigating Uncertainty: Can Service Journalism Bridge the Coverage Gap in Times of Crisis? – Sandra Förster
It’s the Gut, Not the Data”: How intuition-driven leadership fosters resilient innovation during major crises – Denise Voci Balancing Tradition and Transformation: Resilience in Public Service Broadcasting – Sarah Joy Lyons-Kokkin Navigating Ambidexterity in Times of Crisis: Change Management and COVID-19 in Norwegian News Media – Mona Solvoll |
| PS. 3.4 | Social Media, Age, and Algorithmic Impact on Users | Miguel Crespo | FT01 | Instagram Between Transparency and Resistance: The Impact of Algorithm Awareness on German Young Adults’ (20–29) Reactance Toward Instagram’s Algorithmic Curation – Udo Bomnüter
Fast Moving Consumer News (FMCN): Context Deficit in News Consumption Among Younger Generations – Hussein Amin and Salma El Ghetany The impact of TikTok usage on mental health of teenagers in Germany and Luxembourg –Caroline Egger and Selina Scholer Polish Social Senior – Digital Dependency and the Impact of Social Media on Older Users – Ksenia Wróblewska, Martyna Dudziak-Kisio adn Anna Jupowicz-Ginalska |
| PS. 3.5 | Immersive Media, Extended Reality, and Experiential Content | Natalia Berger | FS01 | Industry Perspectives on Sustainable Content Production and Management for Streaming Platforms – Patricia Diego González
European Attitudes Toward the Use of Artificial Intelligence in Journalism – Clara González Tosat Empowering Future Netizens: How to Enhance Pro-environmental Waste-sorting Behavior through Immersive Virtual Reality (An Iranian Women’s Empowerment Approach) – Somayeh Arab Preparing for the Next Generation of TV Content: A.I.-driven Experiential Video and its Challenges – Eli Noam |
4th Parallel Session: 10.30-12.00
| Session | Title | Moderator | Room | Papers and presenters |
| PS 4.1 | AI, Creativity, and Value in Media and Performance | Andreas Will | ET01 | Perceived boon and bane of artificial intelligence in creative value creation: A qualitative study among decision makers in the German film business as case in point – Anna-Mishale Ilovar and Castulus Kolo
Framing the Futures: News Professionals Articulating and Enacting Expectations About Generative AI – Juho Ruotsalainen and Jaana Hujanen The Price of Authenticity: Robots, AI, Baumol’s Cost Disease, and the Economics of Live Performances – Sabine Baumann Balancing Consumer Orientation and Public Value of News Media in the use of Audience Analytics – Tobias Schmidt |
| PS 4.2 | Recommender Systems and Editorial Responsibility in Media | Ana Victoria Falcon Araujo | ES01 | Responsible Recommender Systems – Nadine Lindstädt-Dreusicke and Oliver Budzinski
Recommender Systems for Media Distribution: A Comparative Analysis of Commercial and Public Service Media in Flanders – Pieter Van der Elst and Hanne Vandenbroucke Empowering Public Service Media through Strategic Storytelling – Terje Gaustad and Sarah Joy Lyons-Kokkin Editors versus algorithms? Tensions and shifting influence in multi-stakeholder decision-making processes on PSM content recommender systems – Pieter Van der Elst |
| PS 4.3 | Workplace Commitment, Identity, and Well-Being in the Media Industry | Prince Johnson | E101 | Flexible work, stable commitment? Analysis of the connection between organizational commitment and creatives in media industry – Luca Christian Neumann and Julian Leander Richard Spenner
Workplace Well-Being and Service Quality in the Audiovisual Sector: Challenges and Strategies for Employee Satisfaction – Mercedes Medina Public service motivation of media workers: a comparative study between public service and commercial media in four European countries – Bjørn von Rimscha Digital Self-Representation in the Media Industry: Shaping Workplace Identity through Avatars – Joschka Mütterlein and Sarah Schmid |
| PS 4.4 | Publishing, Platforms, and Value Creation in the Digital Economy | Rasha Allam | FT01 | Data as a Resource: the resource position of the news media in the digital economy – Aske Kammer
The economic impact of self-publishing on traditional book publishers from a Long Tail perspective – Jessica Knodel From the Feed to the Bestseller List:The Influence of BookTok on the European Book Market – Vanessa Kraus and Magdalena Bathen-Gabriel |
| PS 4.5 | Strategic Positioning and Platform Dynamics in Digital Media Markets | Daria Vyugina | FS01 | Achieving Optimal Distinctiveness: Cognitive Framing and Strategic Positioning in Media-Tech Startups – Ulrike Rohn, Päivi Maijanen, Joaquin Cestino, Ari Jantunen and Britta M. Gossel
Strategic Oversupply in Media Markets – Josefine Dölker and Annika Stöhr A heuristic approach to mapping media platforms: Can characteristics of Spotify and Netflix be transferred to other media industries? – Jonas Weber LinkedIn Media behaviour of B2B IT Companies addressing the European Market – Fabio Campos |
5th Parallel Session: 13.30-15.00
| Session | Title | Moderator | Room | Papers and presenters |
| PS 5.1 | Empowerment, Storytelling, and Sustainability in Media Practices | Bjørn von Rimscha | ET01 | Sustaining Empowerment: Motivations of Digital Creators in the Age of Interactive and AI Driven Audio Production – Vera Katzenberger nd Korbinian Klinghardt
Sustainability: Exploring a Paradigm Shift in Media Management – Paul Clemens Murschetz Community building as a tool for sustainability – Agnes Urban |
| PS 5.2 | Media Regulation, Press Concentration, and Structural Dynamics | Mona Solvoll | ES01 | Perspectives on Media Regulation – Rethinking Media Regulation in the Digital Age: Balancing Concentration Control and Freedom of Expression – Hardy Gundlach
The Discursive Relationship between News Values and Advertiser Bias in Corporate News – Annika Kristin Zepke News overlap and concentration of the press – Katja Lehtisaari Diachronic and synchronic perspectives on the Austrian news media landscape since 1848: Insights from a News Media Infrastructure project – Eva Tamara Asboth and Andreas Schulz-Tomancok |
| PS 5.3 | Navigating AI Risks and Trust in Digital Media Environments | Arne H. Krumsvik | E101 | Understanding AI’s Role in Reshaping the Media Value Chain and Workforce: Preliminary Insights from a Germany Panel Survey – Stephan Böhm
Inherent and Handled Perceived Risks in Sharing Economy and Collaborative Consumption and Innovative Digital Technologies as Risk Reduction Strategies – Michelle Helena Kovacs and Marnix van Gisbergen Deep-Privacy use in documentaries: The Influence of AI face anonymization on empathy and source credibility – Fabio Campos Human vs. AI Moderation of Hate Speech: The Role of Decisions Accuracy and Trust on Perceived Fairness – Andrea Kloss |
| PS 5.4 | Inclusive Access and User Experience in Digital Media | Miriam Bernhard | FT01 | Entertainment Without Barriers: Accessibility in VOD Platforms – Ksenia Wróblewska
The impact of high-quality entertainment TV products on satisfaction and recommendation: The mediator effects of liking and involvement – David Kimber Camussetti AI, Deepfakes, and the Evolution of Political Propaganda: Mapping the Risks – Clara González Tosat Analysis of the reputation of Spanish films and series around the world – José María Álvarez Monzoncillo |
| PS 5.5 | Media Responsibility, Legitimacy, and Audience Challenges | Aske Kammer | FS01 | Navigating Crises: Cross-Cultural Insights into Media Organizations’ CSR Practices and Challenges – Bianca Harms and Päivi Maijanen
News avoidance – definition and systemization of the concept – Agnieszka Wojtukiewicz “Fixing the Internet”: Grand Challenge Narratives and Platform Legitimacy on Medium.com – Mart Ots and Maria Arango-Kure |
