Overview
Objectives of the Major in Design Management
Design plays a central role in shaping how creative and cultural businesses innovate, compete and connect with their audiences. The Major in Design Management provides students with an in-depth understanding of the global design industry, its key players and business models, while exploring how creativity can generate strategic and sustainable value. Combining design thinking with business strategy, project management, intellectual property and emerging technologies, the programme equips students to develop and manage user-centred projects, lead multidisciplinary teams and communicate compelling creative visions. Graduates will be prepared to navigate the evolving design landscape and contribute to innovation across creative organisations and industries.
Diploma and ECTS
The Master in Management of Creative and Cultural Industries – Major in Design Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or other assessment tests envisaged in the study programme.
The target audience of the Major in Design Management
The Major in Design Management is aimed at recent graduates — or those graduating soon — interested in developing competencies in the industry.
Career prospects
The programme puts students on career paths in a wide range of organisations in positions such as:
- Design Project Manager
- Design and Innovation Consultant
- Creative Project Manager
- Service Design and UX Strategy Specialist
- Design Strategy Analyst
- Business Development Specialist in Creative Industries
Direction and Coordination
Scientific Director of the Master
Luca Pirolo, Associate Dean for Multi-Hub Strategy & Head of Master Programmes, Luiss Business School
Scientific Directors of the Major:
Giulia Mezzi, Head of Education, NABA
Luca Pirolo, Associate Dean for Multi-Hub Strategy & Head of Master Programmes, Luiss Business School
The programme is taught in English.
