Marketing Management – Major of the Executive Master in Marketing
Marketing Management
Executive Master in Marketing

Length

12 Months

Language

English

Rome

14 Mar '25

Delivery

On campus

Schedule

Weekend

Format

Part-time

Marketing Management – Major of the Executive Master in Marketing is a highly professional educational programme which aim to provide knowledge and tools to understand, manage and take advantage of the today’s complex competitive environment. Participants will master expertise in marketing, customer management and digital communication, strengthening their strategic vision in order to drive product, brand and company performance. The programme is taught in English
Marketing Management – Major of the Executive Master in Marketing
Marketing Management
Executive Master in Marketing

Length

12 Months

Language

English

Rome

14 Mar '25

Delivery

On campus

Schedule

Weekend

Format

Part-time

Marketing Management – Major of the Executive Master in Marketing is a highly professional educational programme which aim to provide knowledge and tools to understand, manage and take advantage of the today’s complex competitive environment. Participants will master expertise in marketing, customer management and digital communication, strengthening their strategic vision in order to drive product, brand and company performance. The programme is taught in English
EduCare

Luiss Business School programs are built around individuals and each training path includes activities and services during and after the classroom phase. EduCare sessions are designed to promote professional and personal development and to generate an immediate impact on participants’ business and organisational context.

Personal development

Individual coaching

Through individual coaching sessions with a qualified professional from the best international associations, in a confidential and non-evaluative context, participants learn to apply what they’ve learned in the classroom to their own careers, improving their understanding of their resources, strengths and development opportunities to reach their goals.

Professional development

L4E – leader for executive

Meetings with leaders, top managers and representatives of the corporate world, with a focus on operations and practical management of business dynamics.

Career advisory

Career advisory consists of a series of one-to-one meetings that prepare participants for the challenges that characterise various career phases, such as becoming a leader or changing paths.

Business impact

Executive follow-up

After the end of the programme, participants have the opportunity to meet with faculty members to review what they’ve learned and discuss how the knowledge they’ve acquired has influenced their actions and behaviours in the workplace.

Project work

Supported by the faculty members, participants develop an individual or group project to put what they’ve learned during the program to use.. Projects are then discussed and analysed.