Marketing Management – Major of the Executive Master in Marketing
Marketing Management – Major of the Executive Master in Marketing

Length

11 months

Language

English

Rome

17 Feb '23

Fee

12,000 €

Schedule

Marketing Management – Major of the Executive Master in Marketing is a highly professional educational programme which aim to provide knowledge and tools to understand, manage and take advantage of the today’s complex competitive environment. Participants will master expertise in marketing, customer management and digital communication, strengthening their strategic vision in order to drive product, brand and company performance. The programme is taught in English
Marketing Management – Major of the Executive Master in Marketing
Marketing Management – Major of the Executive Master in Marketing

Length

11 months

Language

English

Rome

17 Feb '23

Fee

12,000 €

Schedule

Marketing Management – Major of the Executive Master in Marketing is a highly professional educational programme which aim to provide knowledge and tools to understand, manage and take advantage of the today’s complex competitive environment. Participants will master expertise in marketing, customer management and digital communication, strengthening their strategic vision in order to drive product, brand and company performance. The programme is taught in English
Curriculum

The programme lasts 11 months and it is composed of 9 courses: 3 core courses and 6 advanced courses. Courses are held at weekends to ensure professional careers are not disrupted by the educational experience.

Induction weekend

The induction weekend focuses on megatrends and the global stage. Students can settle in and familiarise themselves with life on campus while participating in ice-breaking labs, seminars, workshops, and presentations. Students meet their classmates and learn about the services offered, as well as the curricular and extracurricular activities planned.

Core courses

The core courses introduce students to fundamental pillars of Marketing Management.

  • Course 1: New Marketing Principles and Management
  • Course 2: Product Offering & Market Structure
  • Course 3: Customer Management & Marketing Planning

Advanced courses

The advanced courses provide students with an in-depth perspective on specific aspects of Marketing Management.

  • Course 4: Customer Insight and Customer Behaviour
  • Course 5: Advanced Brand and Product Management
  • Course 6: Channels and Trade Marketing
  • Course 7: Digital Marketing and Communication
  • Course 8: Augmented Marketing and CRM
  • Course 9: Marketing-to-Performance

Schedule and location

The programme starts on February, 17 2023 and lasts 11 months. Lessons take place Fridays from 4.30 p.m. to 8.00 p.m. and Saturdays from 10.00 a.m. to 6.00 p.m. at Luiss Business School Campus, Villa Blanc, Via Nomentana 216, 00162, Rome, Italy

Luiss Business School lessons will be held at the locations indicated in the course programmes. If legal restrictions prevent on-campus lessons, the School reserves the right to modify course delivery methods.