Objectives of the Major in Eyewear Business

Fortune Business Insights says that the global eyewear market is projected to grow from $114.95 billion USD in 2021 to $172.42 billion USD in 2028.

The Eyewear Business, just like the Luxury Industry, has always been a reason of pride for the Italian Industry. Matter of fact, Italy is the first producer and exporter of sunglasses and frames in Europe. It is also the second largest exporter of sunglasses and frames in the World.

Through the Master in International Management – Major in Eyewear Business students will develop a thorough understanding of the main management techniques for running eyewear businesses. Specifically, courses will be focused on strategies, business models and operative functions useful to manage firms operating in this industry.

At the end of the Master, among the other hard skills, students will be able to:

• Comprehend corporate and business strategies
• Manage a product/brand portfolio
• Analyse retail channels
• Defining pricing strategies
• Understand merchandising policies

Moreover, students will gain proficiency in soft skills such as:  communication, negotiation, personal branding, team working.

The Major in Eyewear Business takes place in Belluno  and Milan.

Diploma and ECTS

The Master in International Management – Major in Eyewear Business is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.

Target audience of the Major in Eyewear Business

The Major in Eyewear Business is aimed at recent graduates — or those graduating soon — who are interested in developing competencies required in the eyewear industry.

Career prospects

The programme puts students on career paths in a wide range of organisations to:

• Sales Channel Operations Specialist
• Component specialist
• Production Planner
• Eyewear Strategy Specialist
• Eyewear Business Controller
• E-commerce Merchandising Analyst

Direction and Coordination

Scientific Director of the Master in International Management

Matteo Giuliano Caroli, Full Professor of International Business, Luiss Guido Carli University