Curriculum
The curriculum of the Major in Eyewear Business is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.
Induction week
The induction week is an introductive week to the Major in Eyewear Business during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- Accounting
- Financial management
- International Economics
- Strategic Management
- Organization & People Management
- Corporate Sustainability
- Marketing
- Planning and control for Internationalisation
Core courses
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
- CRM & Promotion
- Branding
- Brand Strategies in Eyewear Industries
- Prototyping, Operation & Supply Chain Management
- Business Models in Eyewear Industry
- Management Control
Advanced courses
The advanced courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.
- Market & Key Players
- Consumer Behaviour in Luxury Industries
- Channel & distribution Management
- Legal Issues in the Eyewear Market
- Communication
- Export management
- Digital & Social Media Marketing
- Product & Merchandising
Professional Skills
- New technologies in the eyewear industry
- Trade marketing
- Store Concept & Design
Challenge
Students will be involved in a challenge aimed at finding innovative solutions to real-life business needs. Each challenge is commissioned by one of the programme’s corporate partners.
Learning Labs
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem-solving skills, learn to adapt to diverse situations, and refine cross-cultural awareness.
Internship
The curricular internship is generally done at the end of the Major in Eyewear Business and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, both increasing and improving their skills while expanding their business network.
Academic Calendar
The Major in Eyewear Business lasts 12 months and is divided into 4 terms. Please note that the academic calendar is subject to change, for more information and details please e-mail master@luissbusinessschool.it.
