2017 Edition: Benetton Group
Benetton Sales Distribution Channel Strategy – The Franchising Expansion. (25 – 29 September 2017)
The first edition of MBA International Week had a strong focus on ‘Made in Italy’. Students were asked to examine a potential strategic shift for Benetton from a business model based on small, licensed shops to a franchise-oriented business model. The students discussed and analysed the potential challenges and developed an action plan for the company to implement the strategic shift.
The International Week was attended by students from 8 international business schools:
- IAE Business School, Austral University, Argentina
- Zagreb School of Economics and Management, Croatia
- Ural Federal University, Business School, Russia
- SolBridge International School of Business, South Korea
- IE Business School, Spain
- Nottingham Trent University, Nottingham Business School, UK
- University of Sussex, School of Business, UK
- Union University, McAfee School of Business, US
