2019 Edition: Lamborghini
Lamborghini digital transformation. Searching for new opportunities to boost B2B and B2C real time interaction. (16 – 20 September 2019)
Participants assessed the competitive scenario of luxury sports cars and Lamborghini’s strategic pillars. They examined Lamborghini’s strategy that combines a business model based on a superior performance product and a continuous and sustainable long-term relationship between brand – sales network – and Lamborghini user base.
International Schools which took part in the event:
- Antai College of Economics & Management, Shanghai Jiao Tong University, China
- Católica Porto Business School, Portugal
- Curtin Business school, Australia
- IPADE Business School, Mexico
- Mannheim Business School, Germany
- Nottingham Trent University, Business School, UK
- Smith School of Business, Queen’s University, Canada
- UNC Kenan-Flagler Business School, US
- University of Sussex, Business School, UK
