2025 Edition: Birra Peroni
Birra Peroni Business Case: Crafting an Extraordinary and Joyful Experience (22 – 26 September 2025)
Peroni Nastro Azzurro 0.0 faces the challenge of leading Italy’s zero-alcohol beer revolution, particularly among the younger generation. The case asked participants to develop a strategy to boost the brand’s presence and consumption, focusing on educating consumers, overcoming barriers, and positioning Peroni 0.0 as the leader in the non-alcoholic beer segment. Key tactics include leveraging digital and social media, brand partnerships, and innovative in-store and e-commerce activations.
International Schools which took part in the event:
- Católica Porto Business School, Portugal
- Curtin Business School, Australia
- Florida International University, US
- UNC Kenan-Flagler Business School, US
- Universidad Torcuato Di Tella, Argentina
- Smith School of Business, Queen’s University, Canada
