The curriculum of the Major in Digital Entertainment Business is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.

During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.

Induction week

The induction week is an introductive week during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.

General management 

General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.

• Strategy
• Marketing
• Performance Measurement
• Accounting in Entertainment Industries
• Organization and People Management
• Business Modelling & Planning

Core courses 

The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.

• Strategy in Entertainment Industries
• Accounting in Entertainment Industries
• Introduction to Data Analytics and Statistics
• Privacy Law and Data Protection
• Copyright Law
• Marketing in Entertainment Industries
• Globalisation and Cultural Policies
• Creativity and Innovation Management

Advanced courses

The advanced courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.

• Negotiation in Entertainment Industries
• Storytelling
• Communication and PR
• Globalization and Cultural Policies
• Budgeting and Control in Entertainment Industries

Elective courses

• Theory and Technique of Television Language
• Production Planning and Distribution
• Global Fine Art Markets
• Contemporary Art History

Soft Skills Lab

Soft Skills Lab is aimed at personal growth, allowing students to develop cross-cutting skills through practical activities structured to enable effective customization of the educational path with the support and guidance of our staff.

Internship

The curricular internship is generally done at the end of the Major in Digital Entertainment Business and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, both increasing and improving their skills while expanding their business network.

Challenge

At the end of lectures, students will be involved in a challenge aimed at finding innovative solutions to real-life business needs. Each challenge is commissioned by one of the programme’s corporate partners.